avinash web-analytics-frequently-asked-questions-direct-answers 
O'Reilly on Data
MAY 14, 2020
In reality, many candidate models (frequently hundreds or even thousands) are created during the development process. Research: Many organizations make the mistake of hiring brilliant people with a passion for research, then putting them in a proverbial room with little to no direction and expecting “innovation” to emerge.
Occam's Razor
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.
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Occam's Razor
SEPTEMBER 19, 2011
Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? Smart Marketers ask themselves these questions very frequently. ask for a raise. The question was, should they do both? It is that simple. Okay, it is not simple.
Occam's Razor
SEPTEMBER 29, 2009
It is criminal not to measure your direct response campaigns online. The Top Secret Hidden Never To Be Reveled Come Hell Or High Water Key To Measuring Branding Campaigns: Answer this simple question: Why %&#$!^ asked you to. The web rocks!]. None the less they persist. Online it does not have to be that way.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. They are in the business of answering known knowns.
Occam's Razor
JULY 12, 2010
That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. When I had created the rule Google Analytics did not even exist! Let me share my prescription for avoiding irrelevancy: Try new things. Simple right? And that's on purpose.
Occam's Razor
JUNE 1, 2010
I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions. Internet Marketing.
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