Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API.

Analytics 105

Analytics Testing Reporting Metrics 105

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data. #4.

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. You have a delightful website, it is chugging along merrily at a 1.7% It is quite likely that your website is delivering some value to that 98.3%, how about quantifying it? Not impossible. Ok ok some of them puked and bounced.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. And, yes, some of it is.

Analytics 151

Analytics Slice and Dice KPI Metrics 151

Occam's Razor

SEPTEMBER 29, 2009

Every campaign, and in turn website has a purpose. All you need to do is figure out what the purpose of your campaign is, no matter how outlandish (or childish) your goal. The web rocks!]. This is perhaps the most common desired outcome: "I am doing branding campaigns to attract new prospects to our website.

Measurement 130

Measurement Metrics Analytics Marketing 130

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Ready to rock and roll?

Metrics 157

Metrics Marketing Strategy Key Performance Indicator 157

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

OCTOBER 10, 2011

Did your participation deliver economic value? A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Economic Value. Did you deliver delight? The " so what? "

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. Consulting.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MAY 19, 2014

" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability." For each metric deemed to be critically important, identify an immediately adjacent contextual / OMG we are on the right track metric that will give more context while incentivizing the right behavior.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. " Ok analytics tool: Sort descending! Go try it on your own Google Analytics data! The Problem. See all those single visits?

Analytics 109

Analytics Metrics Reporting ROI 109

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

Occam's Razor

JUNE 15, 2010

. " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns.

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) My macro goal is to make you dangerously informed. In Closing, Five Quick Tips/Reality Checks. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. Grab a Red Bull. Let's go!

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

OCTOBER 31, 2011

This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. My plan is to wrap each tip with additional observations, context that will be of value even to those who have been at this game for a very long time. The last x hours?

Statistics 131

Statistics Testing Reporting Key Performance Indicator 131

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. and I was impressed with the time people took to do the analysis. , in this post I thought I'll share with you some tips should someone (like me!)

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

MARCH 22, 2011

I have repeatedly evangelized identifying all the jobs the site is trying to do ( macro AND micro conversions ) and then quantifying their economic value to the business. You can't do the above analysis inside Google Analytics (or even Site Catalyst or the base versions of WebTrends or CoreMetrics). " at the screen.

Advertising 87

Advertising Metrics Measurement Marketing 87

Occam's Razor

JANUARY 7, 2019

In this post, my hope is to both enrich your consideration set and encourage the breadth of your goals. My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. Losers don't. Acquisition.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Let's do this! But not to worry.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

NOVEMBER 15, 2010

The goal of my recent post on the Yahoo! Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Can I add any business value?

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Reporting 159

Reporting Analytics Metrics Key Performance Indicator 159

Occam's Razor

SEPTEMBER 15, 2014

Our mobile websites. Mobile websites have to do many jobs, because people with many different purposes will come there. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Tag your mobile website. Framing the Opportunity.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Add value to the business. Hour-by-hour report please. :)? ,

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Even with all that, I think the problem is you. Sounds better right?).

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

OCTOBER 21, 2013

This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. No keyword data in analytics tools. This impacts all digital analytics tools, regardless of what company and whether they use javascript or log files or magic beans to collect data.

Optimization 156

Optimization Reporting Metrics Experimentation 156

Occam's Razor

SEPTEMBER 9, 2013

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Read the above post.

Analytics 146

Analytics Metrics Marketing Reporting 146

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Reporting 123

Reporting Metrics Key Performance Indicator Optimization 123

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I'll share three advanced segments that I personally find to be of value in the process of moving from data to actionable insights. Web Analytics or WebTrends or.

Analytics 119

Analytics Reporting Measurement Data-driven 119

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. So you, and I, do nothing.

Reporting 126

Reporting Analytics Metrics Cost-Benefit 126

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

JULY 26, 2010

My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Naturally all of my analysis is focused on the efficiency of the website in moving the Visitors quickly from the landing page to click on that delightful Submit Quote button. We lovingly craft reports every day.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Yes, some of these things can help.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 128

Reporting Analytics Metrics Advertising 128

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The number and type of goals we can set up for a business tend to be quite unique.

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81