Remove avinash web-analytics-tips-identify-website-goal-values
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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Framing the Goal Values Challenge, & Opportunity. Sorry, OOD.

Analytics 123
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. You don't have to be a particularly deep expert to find value in this training.

Strategy 160
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Your website data. Multi-channel customer purchase behavior, customer lifetime value. A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis).

Metrics 138
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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool.

Metrics 121
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

But the world is not online or offline, it is nonline (hat tip to David Hughes for that magnificent term). Meanwhile you are the smart one, know that it is important that our "online analytics" morphs into true Multichannel Analytics, i.e. non-line analytics. One of these day everyone will get that.

Analytics 122
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

Just imagine how useful it would be in a non-analytical environment like a museum. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. " While reading the entire post will be of value (and ensure world peace), you're welcome to jump to the section that sounds most appealing. Let's do this!

Modeling 125