Occam's Razor

JANUARY 4, 2021

Like you, I consume a whole lot of reports every day – company data, public data. Your challenge is that senior leaders will always only ask for data. It is your job as the Analyst to understand the needs and wants enough to complement data asked for with context. People make so many obvious mistakes.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

JANUARY 6, 2010

We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. The world is full of hope. World peace seems within grasp. That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

OCTOBER 17, 2023

Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most people blame you (Analyst/Data). It means your analysis has identified insights that are big enough, important enough, that the recipients get instantly worried. Wear it as a badge of honor!

KPI 60

KPI Metrics Finance Key Performance Indicator 60

Occam's Razor

DECEMBER 12, 2011

We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. In fact a data driven life is sexiest digital life you can imagine. This metric delivers that insight. Life does not have to be that scary. Impressions?

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

MARCH 7, 2022

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. Go for insights! In time, I've come to hate the word insights. In the 807,150 (!)

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

SEPTEMBER 21, 2015

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. The difference between a Reporting Squirrel and Analysis Ninja? In fact 86.4%

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

JANUARY 10, 2011

Let's start off the new year with lessons learned from a tough life on the front lines of trying to make the world a smidgen more data-driven. Perhaps you are just starting out, perhaps you are in the middle of your professional journey, or maybe at the end. You can win with Omniture or WebTrends or IBM or Google.

Analytics 121

Analytics Measurement Data-driven Optimization 121