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Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel. Ask your customers!
Administrators can earn additional certifications for app building, CPQ (configure price quote), and businessanalysis (see below). This certification requires deep understanding of Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and appropriate sharing mechanisms.
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. It forces you to think like a business owner for that time.
Get an overall web analytics strategy book, one that covers the ecosystem, the mental models to apply, key analytics techniques. Once you get sucked into s.vars and e.props and events and all that crap it is very hard to get your head to rise to a strategic thinking level, businessanalysis level, the things that really matter level.
First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. All, very good discussion about the business, and not the data. We ended up in a place with a lot more businessanalysis, and you had to work harder to develop a point of view on what to do. Conversation.
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