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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 153
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Administrators can earn additional certifications for app building, CPQ (configure price quote), and business analysis (see below). They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals.

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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

1: Figure out the optimal career path for you. Once you get sucked into s.vars and e.props and events and all that crap it is very hard to get your head to rise to a strategic thinking level, business analysis level, the things that really matter level. This might seem odd. Analytics or start pimping your resume left and right.

Analytics 126
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Overpimping of social icons when there has never been a social post (or all posts are sub-optimal). ~ Aw, come on!

IT 139
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. All, very good discussion about the business, and not the data. leading to a business outcome.