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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Experience the power of Business Intelligence with our 14-days free trial! Why Is Business Intelligence So Important?

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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. Business-to-business companies need to understand their customers and market to them just as effectively. One of the benefits of data analytics in B2B marketing is with using digital signage.

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ATD banks on B2B digital transformation

CIO Business Intelligence

But B2B companies have not been entirely immune to the shift toward digital services, with many of late launching transformations of their own centered around revamping old ways of conducting business in a new world. In many cases, they were forced to move because of disruptions in their sales teams and/or supply chain.”. “In

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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

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Oracle updates Fusion Cloud CX with CDP, B2B buying features

CIO Business Intelligence

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend.

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Akeneo aims to transform the retail playbook with AI and data consistency

CIO Business Intelligence

Success stories from both B2B and B2C sectors demonstrate the platforms versatility. Kitwave , a major B2B distributor, has successfully streamlined its product information management across multiple distribution channels with Akeneo PIM. Since then, its online customer return rate dropped from 10% to 1.6%

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Redefining customer experience: How AI is revolutionizing Mastercard

CIO Business Intelligence

Simple solutions for complex problems As Mastercard’s business has grown we recognized the need to apply new technologies to modernize our traditional internal customer service practices and processes to bring them in line with our external, market-facing innovation.

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