Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

Cloudera

AUGUST 6, 2021

In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. . Customer 360 is essential to connecting with customers.

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

Smart Data Collective

MARCH 14, 2022

The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). Advances in data analytics technology have made it easier than ever to develop SaaS models.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

Srividya Sridharan

OCTOBER 22, 2019

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83