datapine

FEBRUARY 4, 2020

That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

SEPTEMBER 30, 2013

Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: So fix that. It is the only way to win big.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. You can also play with their mobile app tracking and data using their live dashboard/solution set. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis. Implement Cross-Device Tracking.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

DECEMBER 12, 2016

You can easily see that now my dashboard is simpler. They only want to throw up a one page lead-gen form if they are B2B. We are both aligned. I spend 50% less time on data analysis and 50% more time on driving actions that will impact those targets you see above. When I come to work I know what matters.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). If the rep felt the call was going too long, self-preservation kicked in and they would hang up on the customer. Another issue.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107