Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Smart Data Collective

OCTOBER 17, 2022

Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. Most email marketers display this data on their dashboards. “ Outcome analysis ” measures the effectiveness of your campaigns. For B2B businesses , form abandonment is a reality.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

CIO Business Intelligence

SEPTEMBER 7, 2022

Cropin Apps, as the name suggests, comprises applications that support global farming operations management, food safety measures, supply chain and “farm to fork” visibility, predictability and risk management, farmer enablement and engagement, advance seed R&D, production management, and multigenerational seed traceability.

B2B 105

B2B Contextual Data Deep Learning IoT 105

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. You can do this by correlating items such as marquee whitepaper downloads to specific clients and prospects.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. Don't brush off Twitter or Google+ because you are B2B or A2K. With 100% effort.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. That's it.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Even with all that, I think the problem is you.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices.

Machine Learning 98

Machine Learning B2B Dashboards Measurement 98

Sisense

MAY 22, 2019

In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy. When it comes to tracking and improving customer churn, it isn’t always intuitive (or fun) to measure your failures. And Mr. Microsoft has a point.

Analytics 74

Analytics Dashboards B2B KPI 74

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. Measuring product success requires asking highly contextual questions and rigorously applying data to find answers. Feature Replacement. Every product manager has replaced a feature with a better feature, it’s a critical part of the job responsibilities. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

SEPTEMBER 30, 2013

They are often measured on impressions (or worse, "connections") and clicks. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: So fix that.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. It does not matter if you are a B2B or B2C or A2K, you will always see this. Money, money, money.

Metrics 143

Metrics Reporting Analytics Marketing 143

Timo Elliott

FEBRUARY 1, 2022

The SAP Business Network is the largest B2B network in the cloud. And, most importantly, we bring our wisdom — from 50 years of running and measuring all facets of organization — to the challenge we all collectively face: creating a sustainable world together. Customer examples. Create a sustainable world together.

Enterprise 105

Enterprise Measurement B2B Forecasting 105

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

OCTOBER 24, 2016

If your company's dashboard is full of Visits, Time on Site, Impressions, % Exits, basic activity metrics then your company is not ready for attribution anything. The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. Step 1: Optimal Metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

NOVEMBER 13, 2009

Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Behavior targeting, dashboards, accuracy, data mining, predictive analytics, and, the thing you'll appreciate the most IMHO, five steps for intelligent analytics evolution!

Analytics 71

Analytics Metrics Measurement Testing 71

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. Link to item 6 on slide 27 is broken, [link] , for Dashboard to measure business impact, can you provide a current link? That is the key.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. So, let's fix that error.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. BI dashboards like the one presented below provide a centralized view of the most important metrics businesses need to stay ahead of their competitors.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Jet Global

FEBRUARY 5, 2024

Additionally, inefficient dashboards and analytics hinder visibility into resource consumption patterns, making it difficult to pinpoint energy-intensive processes and implement resource-efficient measures. Flawed calculations can underestimate or overestimate emissions, obscuring your true environmental impact.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52