datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. 5) Find improvement opportunities through predictions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. Show how the organization is innovating products and services , and metrics like refresh rates that are less than three years old.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

AWS Big Data

JUNE 12, 2024

In this post, we show how to ingest CSV files from Amazon Simple Storage Service (Amazon S3) into Amazon OpenSearch Service using the Amazon OpenSearch Ingestion feature and visualize the ingested data using OpenSearch Dashboards. Additionally, we demonstrate how to visualize the ingested data using OpenSearch Dashboards.

Dashboards 110

Dashboards Visualization Sales IoT 110

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 95

Optimization B2B Data Quality Sales 95

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Metrics 147

Metrics Marketing Optimization Modeling 147

datapine

JUNE 22, 2022

As we mention in our guide on KPIs vs metrics , not everything that can be measured needs to be measured, therefore, there are some steps you need to follow in order to avoid distracting your analysis with too many KPIs. Below we mention three examples for this particular goal which can be a fundamental part of a sales dashboard.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

AWS Big Data

NOVEMBER 28, 2023

They can enrich their datasets by joining operational data replicated through zero-ETL integrations with other sources such as sales and marketing data from SaaS applications and can even create Amazon QuickSight dashboards on top of this data to track key metrics across sales, website analytics, operations, and more—all in one place.

Data Warehouse 104

Data Warehouse Data-driven Machine Learning B2B 104

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics B2B ROI 67

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

CIO Business Intelligence

FEBRUARY 20, 2023

To earn this cert, candidates should know how to maintain and modify Sales Cloud and Service Cloud applications; manage users, data, and security; and construct dashboards, reports, and workflows. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 87

Consulting B2B Sales Cost-Benefit 87

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

AWS Big Data

APRIL 19, 2023

They were able to use Amazon Redshift Serverless to serve their key stakeholders with dashboards with financial data for quick decision-making. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains. Take the case of mobile gaming company Playrix.

Data Warehouse 59

Data Warehouse Data Lake Unstructured Data Optimization 59

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Andrew White

JANUARY 9, 2022

At the end of the day, we would like to shift the conversation away from a request for a report or a dashboard, toward a discussion about the business outcome the leader or team is trying to impact. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. That is the key. – Yes.

Analytics 64

Analytics Measurement Data-driven Modeling 64

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. Using a professional business intelligence dashboard that works with real-time data will always let you up to date when sharing your insights.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The success metric, ACT, did go down.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. all stink worse than Amorphophallus Titanum. How can you not love that?

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. So why should your reports, dashboard, measurement priorities and "Measurable Success Factors" stay stagnant?

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. When I'm creating a dashboard for a high level view, I would take the Treemap above and combine it with the one below that illustrates the amount of Goal Value delivered by each source. It shows all the incoming traffic to a site as a Treemap.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? You can easily see that now my dashboard is simpler. They only want to throw up a one page lead-gen form if they are B2B.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It is really 88%. : ). A delightful mess.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87