Sisense

APRIL 22, 2021

Years ago, wasting hours with spreadsheets and calculators to find trends and do statistical analysis was the best you could get. See the dashboards that Eric Wright FM uses to differentiate its services: >>Watch the the full on-demand webinar. You hear it all the time: Analytics has evolved. Watch Webinar.

Management 52

Management Dashboards Analytics Cost-Benefit 52

Occam's Razor

OCTOBER 24, 2016

If your company's dashboard is full of Visits, Time on Site, Impressions, % Exits, basic activity metrics then your company is not ready for attribution anything. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Metrics 147

Metrics Marketing Optimization Modeling 147

Andrew White

JANUARY 9, 2022

At the end of the day, we would like to shift the conversation away from a request for a report or a dashboard, toward a discussion about the business outcome the leader or team is trying to impact. This was not statistic and we have not really explored this in any greater detail since. That is the key. I suspect we should.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. So why should your reports, dashboard, measurement priorities and "Measurable Success Factors" stay stagnant? Part of it fueled by some Consultants.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It is really 88%. : ). A delightful mess.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161