Occam's Razor

OCTOBER 24, 2016

If your company's dashboard is full of Visits, Time on Site, Impressions, % Exits, basic activity metrics then your company is not ready for attribution anything. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Metrics 147

Metrics Marketing Optimization Modeling 147

Sisense

SEPTEMBER 15, 2019

By capturing and analyzing more complex data about products, A/B testing can identify the effect small changes and new features have on engagement. One of the consistent behaviors in enterprise usage of B2B products is a gap between the rollout of a new version of a product and the actual adoption of that version. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

AWS Big Data

NOVEMBER 29, 2023

She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains. Amazon Redshift Serverless, generally available since 2021, allows you to run and scale analytics without having to provision and manage the data warehouse.

Data Warehouse 129

Data Warehouse Analytics Data Lake Machine Learning 129

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

NOVEMBER 13, 2009

I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Glory will be yours!! Non-Ecommerce. It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

Data Science 101

NOVEMBER 13, 2023

I do thorough research through discovery but I also check sites like G2 (linked below) to pre-read and assess how the offerings will fit at my company and compare to others g2.com com What prompted your move away from and back to the US?

B2B 59

B2B Modeling Deep Learning Dashboards 59

datapine

JUNE 13, 2019

So they taste test frequently throughout the whole process. Using a professional business intelligence dashboard that works with real-time data will always let you up to date when sharing your insights. The advantage of using such dashboards is that you will always present up-to-date information, as they work with real-time data.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

APRIL 25, 2011

It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. Making website iterations based on executive opinions, but not site testing. Embrace economic value. That's it.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. United Breaks Hearts.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. You can also play with their mobile app tracking and data using their live dashboard/solution set. One way to overcome this issue is to use media-mix modeling to run tests and measure incrementality in results and attribute it to the optimal channel.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

MARCH 23, 2010

If I go to a conference and hear that doing test and control experiments is a great way to measure cannibalization by paid search links on well ranked organic keywords, then I can just run a small test myself and see if it works for me. Usually at least a test. Usually for free. Usually with a modest effort. success measures.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

NOVEMBER 18, 2014

When I'm creating a dashboard for a high level view, I would take the Treemap above and combine it with the one below that illustrates the amount of Goal Value delivered by each source. A couple other things, including the lead-gen form itself, which we would test to improve performance. We know the optimization that is required.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Jet Global

FEBRUARY 23, 2024

It facilitates smooth B2B data transmission. Finally, test and automate your data mapping process. Start by mapping a small quantity of data and test and address any problems that arise. Automation Automated tools significantly streamline and enhance the data mapping process in various data management initiatives.

Data Warehouse 52

Data Warehouse Reporting Data Transformation Visualization 52