datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Andrew White

JANUARY 9, 2022

– We see most, if not all, of data management being augmented with ML. Much as the analytics world shifted to augmented analytics, the same is happening in data management. You can find research published on the infusion of ML in data quality, and also data catalogs, data discovery, and data integration.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

APRIL 21, 2014

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). chapter 5 specifically provides advice on B2B and non-ecommerce websites). Six years go by.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

DECEMBER 12, 2016

Data quality plays a role into this. And, most of the time, regardless of the size of the size of the company, you only know your code is not working post-launch when data is flowing in (not!). You got me, I am ignoring all the data layer and custom stuff! All that is great.

Analytics 142

Analytics Data-driven Strategy Consulting 142