O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” Consumer Companies Versus B2B Companies. B2B firms solve highly complex problems for a very narrow set of consumers.

Management 364

Management Experimentation B2B Machine Learning 364

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Luckily, business intelligence tools have developed the necessary technology for companies to manage their data efficiently.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Tag your mobile website.

Metrics 143

Metrics Reporting Analytics Marketing 143

Andrew White

JANUARY 9, 2022

This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. Check this out: The Foundation of an Effective Data and Analytics Operating Model — Presentation Materials. See New P2P Solutions Will Redefine the B2B Supply Chain. 2015) and What is Wrong with Interoperability (in healthcare)?

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

APRIL 21, 2014

But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Joseph Boisseaux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132