Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 126

B2B Sales Big Data Marketing 126

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives. Two of the best are Salesforce Automation System and CRMs.

Data-driven 94

Data-driven Marketing B2B Big Data 94

Cloudera

AUGUST 6, 2021

This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. Data Strategy. Data and decision culture.

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

CIO Business Intelligence

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Data is the heart of our business, and its centralization has been fundamental for the group,” says Emmelibri CIO Luca Paleari.

ROI 118

ROI B2B Business Objectives Digital Transformation 118

Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. This is where big data comes into play.

Data Strategy 128

Data Strategy B2B Strategy Big Data 128

Smart Data Collective

APRIL 7, 2022

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies.

B2B 111

B2B Sales Big Data Cost-Benefit 111

AWS Big Data

JANUARY 27, 2023

With the Diligent Platform, organizations can bring their most critical data into one centralized place. One of the biggest obstacles that customers face is obtaining a holistic view of their data. However, this can be difficult to achieve.

Data-driven 52

Data-driven Dashboards B2B Visualization 52

Smart Data Collective

SEPTEMBER 30, 2021

Data has become an essential asset for companies everywhere. By interpreting and analyzing the data, organizations can understand and predict trends, improve security and make data-driven decisions. In this post, we’ll explore how organizations can leverage big data and AI instruments to improve their ROI.

Big Data 131

Big Data B2B ROI Finance 131

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

O'Reilly on Data

MAY 14, 2020

Feature Development and Data Management: This phase focuses on the inputs to a machine learning product; defining the features in the data that are relevant, and building the data pipelines that fuel the machine learning engine powering the product. Consumer Companies Versus B2B Companies.

Management 363

Management Experimentation B2B Machine Learning 363

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences. Jitendra Jethanandani.

Enterprise 98

Enterprise B2B Data-driven Sales 98

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Nailing the account selection process matters.

Marketing 141

Marketing Data Analytics Analytics B2B 141

IBM Big Data Hub

SEPTEMBER 6, 2023

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. The journey starts with sound data.

Marketing 112

Marketing Strategy B2B Cost-Benefit 112

CIO Business Intelligence

NOVEMBER 18, 2024

Irene Iglesias Álvarez En el ámbito de la innovación en la digitalización y la tecnología, comenta Álvaro Sánchez-Apellaniz, chief Strategy & Data officer, “Cosentino pertenece a un sector que tradicionalmente ha ido un paso por detrás de otros”. Álvaro de la Haza, vicepresidente ejecutivo del grupo Cosentino en España.

B2B 74

B2B Data-driven Strategy Digital Transformation 74

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 91

Optimization B2B Data Quality Sales 91

CIO Business Intelligence

FEBRUARY 28, 2023

By Thomas Been, DataStax Building data-driven, high-growth businesses takes a certain kind of roll-up-your-sleeves, determined, and smart builder who understands the importance of building a unified, foundational data architecture. SupPlant Revital Kremer is greedy for data. We call these people Digital Champions.

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B2B Data-driven Digital Transformation Data Architecture 97

CIO Business Intelligence

FEBRUARY 15, 2024

We took it seriously and said we need to have software, data, and AI capabilities,” says Nilles, who signed on to the CDIO role at the time. “We Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. It’s a bit of a tough computer science problem.

B2B 137

B2B Machine Learning Optimization Software 137

CIO Business Intelligence

SEPTEMBER 7, 2022

Dubbed Cropin Cloud, the suite comes with the ability to ingest and process data, run machine learning models for quick analysis and decision making, and several applications specific to the industry’s needs. The suite, according to the company, consists of three layers: Cropin Apps, the Cropin Data Hub and Cropin Intelligence.

B2B 97

B2B Contextual Data IoT Deep Learning 97

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. Data Analytics Can Improve the Performance of Your LinkedIn Advertising.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

CIO Business Intelligence

OCTOBER 17, 2023

The Zscaler Zero Trust Exchange provides a holistic approach to securing users, workloads, IoT/OT devices, and B2B partners. NOV, a technology-driven solutions supplier serving the global energy industry, wanted to reduce costs, improve security, and make life easier for its 32,000 users and IT administrators across 62 countries.

Digital Transformation 141

Digital Transformation B2B IoT Cost-Benefit 141

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. ETL is the process data engineers use to combine data from different sources.

Data Warehouse 98

Data Warehouse Data-driven Machine Learning B2B 98

Smart Data Collective

APRIL 20, 2022

Many small businesses still invest in B2B telemarketing services. Any B2B organization can benefit from outsourcing to a dependable telemarketing firm. Analytics-driven companies that offer telemarketing services for small businesses usually offer a variety of services. Generate More Qualified Leads.

Strategy 106

Strategy Optimization Analytics B2B 106

bridgei2i

NOVEMBER 8, 2021

As enterprises navigate through the spectrum of new technologies powered by the Internet, cloud computing, mobile applications, and artificial intelligence, the landscape of how B2B enterprises engage and transact with their customers is undergoing a dramatic transformation. Why will your insight help the clients make data-driven decisions?

Enterprise 52

Enterprise B2B Sales Cost-Benefit 52

Jet Global

DECEMBER 1, 2023

If enriched product data is the lifeblood of modern distribution eCommerce, it is also the oxygen for a solid SEO strategy. But even with buying groups and associations making it easier than ever to purchase bulk product data, gaining a competitive edge when it comes to product information continues to be a challenge.

B2B 52

B2B Cost-Benefit Manufacturing Sales 52

CIO Business Intelligence

JUNE 24, 2022

We use a combination of technologies to build what you can think of traditionally as ‘consumer 360,’” says Kumbhat, referring to a sales and support strategy that aggregates data from across the enterprise to provide a single, comprehensive view of the customer. Data is at the heart of everything we do,” Kumbhat says. “We

Digital Transformation 123

Digital Transformation B2B Data-driven Data Lake 123

datapine

JUNE 13, 2019

Decide on a time period : that means that you can create a daily as well as a monthly report, or choose to display the data of the last quarter or year. Gather the right data : since you have set specific KPIs to track, you now just need to compile them all together and analyze them with the help of online BI tools.

Sales 264

Sales Reporting KPI B2B 264

bridgei2i

MAY 18, 2020

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52

B2B Sales ROI Marketing 52

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 139

Marketing B2B Strategy Statistics 139

CIO Business Intelligence

APRIL 6, 2022

James Cham, a partner at Bloomberg Beta , will offer a venture fund perspective on changes to watch in software development, deriving value from big data, and a view into where AI fits in. Federal Reserve System leverages cloud smart strategies from System CIO Ghada Ijam.

B2B 129

B2B Strategy ROI Digital Transformation 129

Alation

MAY 11, 2023

Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. The CDO of The Very Group, Steve Pimblett, is an Alation champion who’s overseen incredible momentum around data use within his own organisation. The final update?

B2B 52

B2B Finance Data Governance Marketing 52

bridgei2i

JUNE 18, 2020

The image below illustrates the findings from McKinsey B2B Decision Maker Pulse Survey, April 7, 2020. B2B buyers are not just in search of a Digital Experience but an Exemplary Digital Experience. To drive personalized marketing objectives, digital marketers will have to be strategic, agile, flexible, collaborative, and data-driven.

Marketing 59

Marketing B2B Advertising Sales 59