Smart Data Collective

JUNE 10, 2021

The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. But what lies behind this AI-driven technology? In addition, the platform provides an individual approach to each client, based on the data of their purchasing habits.

Marketing 141

Marketing Sales Machine Learning Metrics 141

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. ETL is the process data engineers use to combine data from different sources.

Data Warehouse 126

Data Warehouse Data-driven Machine Learning B2B 126

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy. You can use AI to generate new content.

Marketing 145

Marketing B2B Strategy Statistics 145

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

FEBRUARY 15, 2024

We took it seriously and said we need to have software, data, and AI capabilities,” says Nilles, who signed on to the CDIO role at the time. “We Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. It’s a bit of a tough computer science problem.

B2B 138

B2B Machine Learning Optimization Software 138

Cloudera

NOVEMBER 26, 2020

This year’s Data Impact Awards were like none other that we’ve ever hosted. While all our winners are doing phenomenal work, one of the most exciting awards of the night was The Data for Enterprise AI category. In fact, Experian admits to believing that data has the power to change lives.

B2B 105

B2B Machine Learning Big Data Data-driven 105

CIO Business Intelligence

SEPTEMBER 7, 2022

Dubbed Cropin Cloud, the suite comes with the ability to ingest and process data, run machine learning models for quick analysis and decision making, and several applications specific to the industry’s needs. The suite, according to the company, consists of three layers: Cropin Apps, the Cropin Data Hub and Cropin Intelligence.

B2B 105

B2B Contextual Data Deep Learning IoT 105

CIO Business Intelligence

JUNE 24, 2022

We use a combination of technologies to build what you can think of traditionally as ‘consumer 360,’” says Kumbhat, referring to a sales and support strategy that aggregates data from across the enterprise to provide a single, comprehensive view of the customer. Data is at the heart of everything we do,” Kumbhat says. “We

Digital Transformation 126

Digital Transformation B2B Data-driven Data Lake 126

AWS Big Data

NOVEMBER 29, 2023

In 2013, Amazon Web Services revolutionized the data warehousing industry by launching Amazon Redshift , the first fully-managed, petabyte-scale, enterprise-grade cloud data warehouse. Amazon Redshift made it simple and cost-effective to efficiently analyze large volumes of data using existing business intelligence tools.

Data Warehouse 130

Data Warehouse Analytics Data Lake Machine Learning 130

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 98

Optimization B2B Data Quality Sales 98

CIO Business Intelligence

JUNE 2, 2023

That’s because, outside of its top brands, which include Travelocity, VRBO, Hotels.com, Orbitz, Trivago, Wotif, and CarRentals.com, the $14 billion online travel service’s most prized possession is its data — the 70 petabytes of traveler information stored on its AWS cloud. Now, more than 90% of the company’s data is stored on AWS, she says.

Digital Transformation 105

Digital Transformation B2B Machine Learning Data-driven 105

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? And so we’ve got to have data on what’s the representative of the new norm.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 6: Data-driven Attribution Modeling.

Metrics 147

Metrics Marketing Optimization Modeling 147

Jet Global

MARCH 10, 2020

As a B2B technology implementation specialist, he works closely with companies to explore tech-driven opportunities and obstacles standing in front of them. At Target, Marriott, Yahoo, and Equifax, for example, data breaches resulting from technological failures translated into huge losses on the balance sheet. View Guide Now.

Digital Transformation 69

Digital Transformation Big Data B2B Data-driven 69

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are a lot of ways to take advantage of data analytics to get the most value of your SaaS business. SaaS companies are no exception. What does SaaS stand for?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

bridgei2i

OCTOBER 3, 2019

BRIDGEi2i Analytics Solutions is pleased to announce that our flagship product BRIDGEfunnel was awarded the ‘Best Machine Learning/Artificial Intelligence Implementation’ at the recently concluded CYPHER 2019. About BRIDGE i2i. Awards & Recognition News & Updates. www.BRIDGEi2i.com.

B2B 40

B2B Contextual Data Machine Learning Consulting 40

bridgei2i

JULY 28, 2020

And monitor those models, software engineers, data analysts, system administrators, and then there’s that whole process of troubleshooting and debugging, which is huge because the system is not going to run perfectly. So, this can include mobile apps, blockchain, even machine learning and entire automation of systems.

Enterprise 98

Enterprise Digital Transformation Insurance B2B 98

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? And so we’ve got to have data on what’s the representative of the new norm.

Sales 52

Sales Enterprise B2B Digital Transformation 52

bridgei2i

AUGUST 28, 2019

BRIDGEfunnel is BRIDGEi2i’s AI-powered guided selling product that leverages advanced analytics expertise and proprietary algorithms in B2B sales transformation to accelerate the bottom-of-the-funnel sales process. Significant traction for BRIDGEfunnel: Our AI-powered guided-selling product that delivers improved win-rates.

B2B 40

B2B Contextual Data Sales Consulting 40

CIO Business Intelligence

MAY 10, 2023

focuses on driving mobility and tapping on the then-nascent Internet of Things, the subsequent phase prominently features technology such as artificial intelligence and machine learning and ways to extend their use across every aspect of the business. Whereas digital transformation in its earliest iteration—digital transformation 1.0—focuses

Enterprise 52

Enterprise Digital Transformation Internet of Things B2B 52

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. Moreover, there should be a powerful data management and analytics pipeline for operational usage. Contact Us.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

bridgei2i

MAY 19, 2021

Today the power of harnessing data is immense, and GICs are investing extensively in driving efficiencies through automation. And a lot of key agenda is being driven from these centers. So, over the last 15 years or so, I’ve been mostly in B2B marketing. And therefore, a lot of Central excellence is coming up.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. Remember: All data in aggregate is crap, segment or suck. If your dashboards are CDPs (customized data pukes) do this every three months.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Truly omg coolness. You, I’m talking about you!). That’s what I mean.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

O'Reilly on Data

NOVEMBER 26, 2024

Entirely new paradigms rise quickly: cloud computing, data engineering, machine learning engineering, mobile development, and large language models. It’s less risky to hire adjunct professors with industry experience to fill teaching roles that have a vocational focus: mobile development, data engineering, and cloud computing.

B2B 275

B2B Consulting Machine Learning Data-driven 275

Jet Global

FEBRUARY 23, 2024

The quick and dirty definition of data mapping is the process of connecting different types of data from various data sources. Data mapping is a crucial step in data modeling and can help organizations achieve their business goals by enabling data integration, migration, transformation, and quality.

Data Warehouse 52

Data Warehouse Reporting Data Transformation Visualization 52

CIO Business Intelligence

NOVEMBER 18, 2024

Le imprese più lungimiranti, guidate da direttori dell’IT con un’ampia visione, abbracciano nuovi paradigmi, come lo sviluppo Agile, la valorizzazione dei big data con l’AI e la collaborazione con il top management. Il tutto per soddisfare l’obiettivo strategico di realizzare l’ordine B2B perfetto”.

Data-driven 96

Data-driven B2B Internet of Things Big Data 96

CIO Business Intelligence

JANUARY 16, 2025

Later, as an enterprise architect in consumer-packaged goods, I could no longer realistically contemplate a world where IT could execute mass application portfolio migrations from data centers to cloud and SaaS-based applications and survive the cost, risk and time-to-market implications.

Enterprise 105

Enterprise Digital Transformation Scorecard Interactive 105

Jet Global

MARCH 18, 2025

This is true not just for the retail sector but also for B2B customers who buy from manufacturers and distributors. It offers a seamless integration process, with fully documented APIs, enabling workflow-driven delivery to e-commerce solutions.

Optimization 52

Optimization Management Manufacturing B2B 52

bridgei2i

OCTOBER 27, 2020

Using Data Science to Power Demand Generation in the Digital Focused Economy. As the conversation moves towards digital, the new customer journeys create large volumes of data throughout the loop. Marketers need an additional set of skills to skim through the data and provide them with actionable data-driven decision making support.

Data Science 75

Data Science Sales Data-driven Marketing 75