Cloudera

AUGUST 27, 2021

With submissions for the Data Impact Awards coming in, we’re revisiting last year’s winners to find out what set them apart. . The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Some use cases are already in production and generating revenue.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Smart companies are using big data to make it possible.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

bridgei2i

JULY 21, 2020

So, most of these companies are taking that significantly more seriously because there’s not enough data, so you need to be able to have a better learning algorithm incorporated, which can work with smaller data. Also, Melita, planning, and forecasting, as I spoke about this earlier, is becoming a huge challenge.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

AWS Big Data

MARCH 11, 2025

Todays digital-first, B2B landscape presents marketers with complex challenges as they navigate sophisticated buyer journeys involving diverse decision-making groups. Adobe Marketo Engage offers a comprehensive marketing hub for orchestrating cross-channel campaigns.

B2B 80

B2B Data-driven Sales Marketing 80