Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 144

B2B Sales Big Data Marketing 144

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Ontotext

FEBRUARY 12, 2024

In the final part of this three-part series, we’ll explore ho w data mesh bolsters performance and helps organizations and data teams work more effectively. Usually, organizations will combine different domain topologies, depending on the trade-offs, and choose to focus on specific aspects of data mesh.

Data-driven 59

Data-driven Data Lake Data Quality Business Objectives 59

AWS Big Data

DECEMBER 21, 2023

This is a guest post co-written by Alex Naumov, Principal Data Architect at smava. smava believes in and takes advantage of data-driven decisions in order to become the market leader. smava believes in and takes advantage of data-driven decisions in order to become the market leader.

Data Lake 115

Data Lake Data Warehouse Data-driven B2B 115

AWS Big Data

NOVEMBER 29, 2023

In 2013, Amazon Web Services revolutionized the data warehousing industry by launching Amazon Redshift , the first fully-managed, petabyte-scale, enterprise-grade cloud data warehouse. Amazon Redshift made it simple and cost-effective to efficiently analyze large volumes of data using existing business intelligence tools.

Data Warehouse 129

Data Warehouse Analytics Data Lake Machine Learning 129

AWS Big Data

JUNE 12, 2024

In today’s data-driven world, organizations are continually confronted with the task of managing extensive volumes of data securely and efficiently. A common use case that we see amongst customers is to search and visualize data. A common use case that we see amongst customers is to search and visualize data.

Dashboards 122

Dashboards Visualization Sales IoT 122

Alation

MAY 11, 2023

Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. The CDO of The Very Group, Steve Pimblett, is an Alation champion who’s overseen incredible momentum around data use within his own organisation. The final update?

B2B 52

B2B Finance Data Governance Marketing 52