datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. They are specifically designed to ease your data and create compelling sales analysis reports in no time.

Sales 264

Sales Reporting KPI B2B 264

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 91

Optimization B2B Data Quality Sales 91

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Tag your mobile website. Everything.

Metrics 143

Metrics Reporting Analytics Marketing 143

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 139

Marketing B2B Strategy Statistics 139

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Smart Data Collective

JUNE 10, 2021

The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. But what lies behind this AI-driven technology? In addition, the platform provides an individual approach to each client, based on the data of their purchasing habits.

Marketing 138

Marketing Sales Metrics Machine Learning 138

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. ETL is the process data engineers use to combine data from different sources.

Data Warehouse 98

Data Warehouse Data-driven Machine Learning B2B 98

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.)

Reporting 178

Reporting Dashboards Metrics KPI 178

Alation

MAY 11, 2023

These metrics are a testament to our global expansion in EMEA and APAC. Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. Under Pimblett’s leadership, 130 people at Very use Alation to drive excellence in data across all parts of the business.

B2B 52

B2B Finance Data Governance Marketing 52

AWS Big Data

JUNE 12, 2024

In today’s data-driven world, organizations are continually confronted with the task of managing extensive volumes of data securely and efficiently. A common use case that we see amongst customers is to search and visualize data. A common use case that we see amongst customers is to search and visualize data.

Dashboards 103

Dashboards Visualization Sales IoT 103

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Alation

MAY 11, 2023

These metrics are a testament to our global expansion in EMEA and APAC. Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. Under Pimblett’s leadership, 130 people at Very use Alation to drive excellence in data across all parts of the business.

B2B 40

B2B Finance Data Governance Marketing 40

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. post-COVID era. Listening time: 11 minutes.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Evolve to correlate data across systems. HR professionals are the key to connecting human reality with key learnings from data.

People Analytics 85

People Analytics Analytics Metrics Digital Transformation 85

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. Step 1: Optimal Metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

datapine

JUNE 22, 2022

In a world where data represents a major competitive advantage for businesses, the need to monitor performance based on specific goals and targets is critical. It is not enough to track relevant customer or sales data. That said, there are various methods and tools businesses use to manage their data and optimize their performance.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. post-COVID era. Listening time: 11 minutes.

Sales 52

Sales Enterprise B2B Digital Transformation 52

bridgei2i

JULY 8, 2020

Their head is like can we augment data from other data sources that can give us a glimpse into the future. Could we finally say that there is a widespread consensus in the community that data is more important than ever now. Effectiveness, which is, how can any form of digital information help us drive business metrics.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are a lot of ways to take advantage of data analytics to get the most value of your SaaS business. SaaS companies are no exception. What does SaaS stand for?

Modeling 103

Modeling Analytics Key Performance Indicator Sales 103

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You get competitive data, and you help me too. The foundational elements of the framework are the consideration stages and the audience in each stage.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

JANUARY 6, 2010

We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Chapter 6 Solving the “Why” Puzzle: Leveraging Qualitative Data.

Analytics 71

Analytics Metrics Measurement Testing 71

bridgei2i

MAY 19, 2021

Today the power of harnessing data is immense, and GICs are investing extensively in driving efficiencies through automation. And a lot of key agenda is being driven from these centers. So, over the last 15 years or so, I’ve been mostly in B2B marketing. And therefore, a lot of Central excellence is coming up.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Surely not using horrible metrics like Page Views, right? Not through data pukes. Try these techniques. #1:

Analytics 123

Analytics Finance B2B ROI 123

Occam's Razor

NOVEMBER 15, 2010

What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" " How would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO or clients who just want data pukes?

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The Premium customers get an interesting Data Driven Attribution Model, small price for the rest of us to pay.

Modeling 162

Modeling Optimization Marketing Interactive 162

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. – In the webinar and Leadership Vision deck for Data and Analytics we called out AI engineering as a big trend. I would take a look at our Top Trends for Data and Analytics 2021 for additional AI, ML and related trends.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

JUNE 11, 2014

We have more data than God wants anyone to have. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. From B2C to B2B. The basic dress and person data.

Marketing 151

Marketing Strategy Sales IT 151