Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives. Two of the best are Salesforce Automation System and CRMs.

Data-driven 95

Data-driven Marketing B2B Big Data 95

Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Analytics is the Basis for Successful Telemarketing Strategies.

Strategy 115

Strategy Optimization Analytics B2B 115

Cloudera

AUGUST 6, 2021

This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. Data Strategy. Data and decision culture.

Data-driven 106

Data-driven B2B Data Strategy Strategy 106

datapine

JUNE 13, 2019

Knowing this, you can switch to another strategy in time to still hit your monthly revenue goal. Decide on a time period : that means that you can create a daily as well as a monthly report, or choose to display the data of the last quarter or year. Visualize the data to communicate it better.

Sales 264

Sales Reporting KPI B2B 264

IBM Big Data Hub

SEPTEMBER 6, 2023

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. With the right generative AI strategy, marketers can mitigate these concerns.

Marketing 112

Marketing Strategy B2B Cost-Benefit 112

Smart Data Collective

APRIL 7, 2022

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies.

B2B 121

B2B Big Data Sales Cost-Benefit 121

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Not convinced? Just ask marketers.

Marketing 144

Marketing Data Analytics Analytics B2B 144

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2B 64

B2B Interactive Optimization Forecasting 64

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. A marketing report is a set of data created to analyze the performance of a specific marketing campaign or effort. What Is A Marketing Report? How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

CIO Business Intelligence

NOVEMBER 18, 2024

In Italia i nostri CIO tracciano un quadro ancora più dettagliato di questi investimenti e delle loro strategie per la digitalizzazione. L’IT ha supportato questa trasformazione con l’ampliamento del magazzino automatico cui – data la rilevanza per il business – è stato dedicato un investimento di oltre 70 milioni di euro.

Data-driven 96

Data-driven B2B Internet of Things Big Data 96

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 144

Data Analytics Analytics Big Data Advertising 144

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences. Jitendra Jethanandani.

Enterprise 98

Enterprise B2B Data-driven Sales 98

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 144

Marketing B2B Strategy Statistics 144

CIO Business Intelligence

APRIL 6, 2022

At DISH Network , cloud-adoption strategies vary by when the parts of its business started – from those born in the cloud to legacy sectors deploying cloud on an opportunistic basis. He added: “The strategy around cloud is not ROI on a case-by-case basis. She will also field questions in a live discussion. And hear how the U.S.

B2B 131

B2B Strategy ROI Digital Transformation 131

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I usually ask them back: What are you trying to get done with your digital strategies ? Remember: All data in aggregate is crap, segment or suck.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Cloudera

SEPTEMBER 15, 2023

The world is awash with data, no more so than in the telecommunications (telco) industry. With some Cloudera customers ingesting multiple petabytes of data every single day — that’s multiple thousands of terabytes! Access and the exchange of data is critical for managing the operations in many industries.

Strategy 86

Strategy Advertising IoT B2B 86

CIO Business Intelligence

JUNE 24, 2022

When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation. We are being smart about it,” he says of the company’s cloud strategy, which is centered in part around its direct-to-consumer business. Manoj Kumbhat.

Digital Transformation 126

Digital Transformation B2B Data-driven Data Lake 126

CIO Business Intelligence

FEBRUARY 7, 2024

API-first strategies on the rise APIs are ubiquitous within modern software architectures, working behind the scenes to facilitate myriad connected capabilities. “As Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc., agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

Smart Data Collective

JUNE 10, 2021

The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. But what lies behind this AI-driven technology? In addition, the platform provides an individual approach to each client, based on the data of their purchasing habits.

Marketing 140

Marketing Sales Metrics Machine Learning 140

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.)

Reporting 178

Reporting Dashboards Metrics KPI 178

CIO Business Intelligence

MAY 13, 2024

Lawrence Bilker can easily articulate the business values that his IT initiatives should deliver: better experiences for both employees and customers, more insights from data to enable smarter decision-making, and more intelligence for improved operations. I believe we’re in a post-alignment world. 3, according to the State of the CIO survey.

IT 131

IT Digital Transformation ROI Strategy 131

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Cloudera

SEPTEMBER 17, 2020

Announcing the finalists of the Data Impact Awards is always a highlight in our annual Cloudera calendar, and this year is no different. The 2020 entrants have shown incredible data-driven innovation, problem-solving ability and have proven real-world impact. . Data Champions . Data for Enterprise AI. Bank Mandiri.

B2B 103

B2B Enterprise Data-driven Data Science 103

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 98

Optimization B2B Data Quality Sales 98

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. How do you ensure that your can zig-zag with business strategy? You live or die by the data you collect, and the quality of that data. Data quality plays a role into this. So beautiful.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

JULY 22, 2013

We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Content Strategy. The See – Think – Do Framework: Marketing Strategy. It has a very well crafted See and Think strategy.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 6: Data-driven Attribution Modeling.

Metrics 147

Metrics Marketing Optimization Modeling 147

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

CIO Business Intelligence

SEPTEMBER 2, 2022

From their implementations in January 2018, PSD2 and UK Open Banking regulations have spread around the globe, with regulators in many countries implementing some form or another of rules mandating that banks open, via APIs, customer transaction data, payment initiation, and other banking data and functions. The competition is Toast.

B2B 98

B2B Data-driven Finance Sales 98

CIO Business Intelligence

AUGUST 31, 2022

From their implementations in January 2018, PSD2 and UK Open Banking regulations have spread around the globe, with regulators in many countries implementing some form or another of rules mandating that banks open, via APIs, customer transaction data, payment initiation, and other banking data and functions. The competition is Toast.

B2B 98

B2B Data-driven Finance Sales 98

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 142

Marketing B2B Measurement Risk 142

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.

Data Analytics 124

Data Analytics Analytics Big Data B2B 124

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. There are many ways that big data is helping companies improve sales. Big Data is Helping Improve Sales Processes Via Automation. Companies spent $2.8

Sales 140

Sales Big Data Cost-Benefit Marketing 140