Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 128

B2B Sales Big Data Marketing 128

IBM Big Data Hub

SEPTEMBER 6, 2023

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. With the right generative AI strategy, marketers can mitigate these concerns.

Marketing 112

Marketing Strategy B2B Cost-Benefit 112

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives. Two of the best are Salesforce Automation System and CRMs.

Data-driven 94

Data-driven Marketing B2B Big Data 94

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

Cloudera

AUGUST 6, 2021

This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. Data Strategy. Data and decision culture.

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Analytics is the Basis for Successful Telemarketing Strategies.

Strategy 107

Strategy Optimization Analytics B2B 107

Smart Data Collective

APRIL 7, 2022

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies.

B2B 113

B2B Big Data Sales Cost-Benefit 113

Cloudera

SEPTEMBER 15, 2023

The world is awash with data, no more so than in the telecommunications (telco) industry. With some Cloudera customers ingesting multiple petabytes of data every single day — that’s multiple thousands of terabytes! Access and the exchange of data is critical for managing the operations in many industries.

Strategy 80

Strategy Advertising IoT B2B 80

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences. Jitendra Jethanandani.

Enterprise 98

Enterprise B2B Data-driven Sales 98

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Not convinced? Just ask marketers.

Marketing 142

Marketing Data Analytics Analytics B2B 142

O'Reilly on Data

MAY 14, 2020

Feature Development and Data Management: This phase focuses on the inputs to a machine learning product; defining the features in the data that are relevant, and building the data pipelines that fuel the machine learning engine powering the product. Consumer Companies Versus B2B Companies.

Management 363

Management Experimentation B2B Machine Learning 363

CIO Business Intelligence

NOVEMBER 18, 2024

Irene Iglesias Álvarez En el ámbito de la innovación en la digitalización y la tecnología, comenta Álvaro Sánchez-Apellaniz, chief Strategy & Data officer, “Cosentino pertenece a un sector que tradicionalmente ha ido un paso por detrás de otros”. Álvaro de la Haza, vicepresidente ejecutivo del grupo Cosentino en España.

B2B 87

B2B Data-driven Strategy Digital Transformation 87

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 141

Data Analytics Analytics Big Data Advertising 141

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 140

Marketing B2B Strategy Statistics 140

CIO Business Intelligence

APRIL 6, 2022

At DISH Network , cloud-adoption strategies vary by when the parts of its business started – from those born in the cloud to legacy sectors deploying cloud on an opportunistic basis. He added: “The strategy around cloud is not ROI on a case-by-case basis. She will also field questions in a live discussion. And hear how the U.S.

B2B 131

B2B Strategy ROI Digital Transformation 131

CIO Business Intelligence

FEBRUARY 7, 2024

API-first strategies on the rise APIs are ubiquitous within modern software architectures, working behind the scenes to facilitate myriad connected capabilities. “As Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc., agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 91

Optimization B2B Data Quality Sales 91

CIO Business Intelligence

MAY 13, 2024

Lawrence Bilker can easily articulate the business values that his IT initiatives should deliver: better experiences for both employees and customers, more insights from data to enable smarter decision-making, and more intelligence for improved operations. I believe we’re in a post-alignment world. 3, according to the State of the CIO survey.

IT 131

IT Digital Transformation ROI Strategy 131

CIO Business Intelligence

JUNE 24, 2022

When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation. We are being smart about it,” he says of the company’s cloud strategy, which is centered in part around its direct-to-consumer business. Manoj Kumbhat.

Digital Transformation 126

Digital Transformation B2B Data-driven Data Lake 126

datapine

JUNE 13, 2019

Knowing this, you can switch to another strategy in time to still hit your monthly revenue goal. Decide on a time period : that means that you can create a daily as well as a monthly report, or choose to display the data of the last quarter or year. Visualize the data to communicate it better.

Sales 264

Sales Reporting KPI B2B 264

CIO Business Intelligence

JUNE 12, 2024

As a B2B organization, PEXA may not be very well known by the public, working with banking, conveyancers, and government, but it’s been quietly professionalizing property transaction markets in Australia for about 14 years. We’re now growing this value proposition in EU data products and in the UK, too,” she says. “So

Scorecard 96

Scorecard B2B Technology Marketing 96

CIO Business Intelligence

SEPTEMBER 2, 2022

From their implementations in January 2018, PSD2 and UK Open Banking regulations have spread around the globe, with regulators in many countries implementing some form or another of rules mandating that banks open, via APIs, customer transaction data, payment initiation, and other banking data and functions. The competition is Toast.

B2B 98

B2B Data-driven Finance Sales 98

CIO Business Intelligence

AUGUST 31, 2022

From their implementations in January 2018, PSD2 and UK Open Banking regulations have spread around the globe, with regulators in many countries implementing some form or another of rules mandating that banks open, via APIs, customer transaction data, payment initiation, and other banking data and functions. The competition is Toast.

B2B 98

B2B Data-driven Finance Sales 98

bridgei2i

MAY 18, 2020

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. Using Integrated Customer Engagement Strategies.

B2B 52

B2B Sales ROI Marketing 52

Jet Global

DECEMBER 1, 2023

If enriched product data is the lifeblood of modern distribution eCommerce, it is also the oxygen for a solid SEO strategy. But even with buying groups and associations making it easier than ever to purchase bulk product data, gaining a competitive edge when it comes to product information continues to be a challenge.

B2B 52

B2B Cost-Benefit Manufacturing Sales 52

bridgei2i

NOVEMBER 8, 2021

As enterprises navigate through the spectrum of new technologies powered by the Internet, cloud computing, mobile applications, and artificial intelligence, the landscape of how B2B enterprises engage and transact with their customers is undergoing a dramatic transformation. This brings us to an interesting revelation ?.

Enterprise 52

Enterprise B2B Sales Data Warehouse 52

Alation

MAY 11, 2023

Stay tuned for more information on what’s sure to be another educational, memorable, and enlightening gathering of the data community. The CDO of The Very Group, Steve Pimblett, is an Alation champion who’s overseen incredible momentum around data use within his own organisation. The final update?

B2B 52

B2B Finance Data Governance Marketing 52

Cloudera

SEPTEMBER 17, 2020

Announcing the finalists of the Data Impact Awards is always a highlight in our annual Cloudera calendar, and this year is no different. The 2020 entrants have shown incredible data-driven innovation, problem-solving ability and have proven real-world impact. . Data Champions . Data for Enterprise AI. Bank Mandiri.

B2B 97

B2B Enterprise Data-driven Data Science 97

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

bridgei2i

JUNE 18, 2020

The image below illustrates the findings from McKinsey B2B Decision Maker Pulse Survey, April 7, 2020. B2B buyers are not just in search of a Digital Experience but an Exemplary Digital Experience. To drive personalized marketing objectives, digital marketers will have to be strategic, agile, flexible, collaborative, and data-driven.

Marketing 59

Marketing B2B Advertising Sales 59

Smart Data Collective

JUNE 10, 2021

The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. But what lies behind this AI-driven technology? In addition, the platform provides an individual approach to each client, based on the data of their purchasing habits.

Marketing 139

Marketing Sales Machine Learning Metrics 139

Cloudera

AUGUST 27, 2021

With submissions for the Data Impact Awards coming in, we’re revisiting last year’s winners to find out what set them apart. . The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Some use cases are already in production and generating revenue.

B2B 84

B2B Digital Transformation Cost-Benefit Big Data 84

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? So we bring everybody together and we roll out all the strategies and the tactics.

Sales 93

Sales Enterprise B2B Digital Transformation 93

datapine

NOVEMBER 15, 2022

In an increasingly data-driven business world, the product management field isn’t exempt from this need. Online data analysis tools will help you sharpen your product sense and give more weight and credibility to the decisions you make and submit to stakeholders. Explore our 14-days free trial and boost your products using data!

Metrics 141

Metrics KPI Measurement Dashboards 141