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The Data Platform team is responsible for supporting data-driven decisions at smava by providing data products across all departments and branches of the company. Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. The departments include teams from engineering to sales and marketing.
According to reports, the Business-To-Business (B2B) events industry revenue worldwide amounted to 30.3 The solution here is to consolidate all of this data, gathered from different points at different times along the course of the event and store it in one consolidated form in a DataWarehouse.
When a majority of your budget is invested in tools and datawarehouses, rather than smart people to use them, you are saying you prefer to suck. via Ramenos] "You use iFrames instead of CSS to please your webmaster, host non-owned duplicate content, and use generic related links on every Page to increase pageviews."
An on-premise solution provides a high level of control and customization as it is hosted and managed within the organization’s physical infrastructure, but it can be expensive to set up and maintain. This includes cleaning, aggregating, enriching, and restructuring data to fit the desired format.
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