Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

CIO Business Intelligence

APRIL 6, 2022

He added: “The strategy around cloud is not ROI on a case-by-case basis. Jackson, CEO of GlobalNet and the host of Digital Transformers. Finally, in a glimpse at what’s to come, learn the hottest cloud-native software development trends from InfoWorld senior writer Serdar Yegulalp and Group Editor for UK B2B Scott Carey.

B2B 131

B2B Strategy Digital Transformation ROI 131

Smart Data Collective

NOVEMBER 29, 2021

You can look at successful events and the ROI they brought in for the companies hosting them. You will be able to see which approaches have been best for these event hosts in the past. However, you are going to need to make sure that you know what you want to get out of your event in the first place.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Primary KPIs: Number of Fans. Follower Demographics.

Reporting 178

Reporting Dashboards Metrics KPI 178

bridgei2i

MAY 19, 2021

In this episode of the AI to Impact podcast, host Venkat Subramanian engages in a stimulating discussion with Sid Banerjee on his early corporate experience of driving growth and innovation at Global In-house Centers (GICs). So, over the last 15 years or so, I’ve been mostly in B2B marketing. Listening time: 24 minutes.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. See New P2P Solutions Will Redefine the B2B Supply Chain. We have various tools, best practices and techniques to help explore the ROI for a range of D&A investments. – Yes. There are too many to list really.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! There you are.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143