Smart Data Collective

NOVEMBER 18, 2021

In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies.

Data Strategy 138

Data Strategy B2B Strategy Big Data 138

Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy.

B2B 124

B2B Data-driven Marketing Strategy 124

O'Reilly on Data

MAY 14, 2020

Consumer Companies Versus B2B Companies. Not only are the product’s raw components vastly different in different types of businesses (data, technology infrastructure, and talent), the types of AI products required to serve the customer also differ. B2B firms solve highly complex problems for a very narrow set of consumers.

Management 364

Management Experimentation B2B Machine Learning 364

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

CIO Business Intelligence

AUGUST 23, 2023

Having joined its executive team 18 months ago, CDIO Jennifer Hartsock oversees its global technology portfolio, and digital and data strategies, so she has to keep track of a lot of moving parts, both large and small, to help achieve the company’s big corporate strategy about being ‘better together.’ “It

Data Strategy 98

Data Strategy Strategy B2B Digital Transformation 98

TDAN

OCTOBER 6, 2020

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52

B2B Marketing Strategy Data Strategy 52

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences.

Enterprise 98

Enterprise B2B Data-driven Sales 98