CIO Business Intelligence

AUGUST 16, 2024

Forward-thinking organizations are already preparing for a phenomenon known as hyperautomation , a subset of digital transformation that uses intelligent automation to improve business processes. The overwhelming potential for AI in B2B businesses is also a drawback that contributes to analysis paralysis.

Enterprise 117

Enterprise ROI Cost-Benefit Sales 117

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies.

Marketing 105

Marketing Data Analytics Key Performance Indicator Analytics 105

bridgei2i

MAY 19, 2021

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. So, over the last 15 years or so, I’ve been mostly in B2B marketing.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75