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Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. The technology can also provide strategic and personalized financial solutions.
But because of COVID-19, digitaltransformation is helping B2B models trying to replicate successful B2C models. Can we say that that’s the reason the adoption of digital channels, digital products, and services is the new normal for these companies? Let’s see it from B2C and B2B perspective.
The study identified the top CEO priorities as, among others, leading digitaltransformation, reducing security risk, strengthening collaboration with executive colleagues, and implementing AI. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space.
The second thing is that we’re seeing a real transition in our companies and organizations to a complete digitaltransformation and I call it universal digitaltransformation. So, then we need systems, analysts, database administrators, people who can set in place, these types of backup systems for riskmanagement.
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