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Corinium acquires RE•WORK

Corinium

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. RE•WORK is the leading events provider for deep learning as well as applied AI.

B2B 435
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ATD banks on B2B digital transformation

CIO Business Intelligence

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival. Murali Bandaru, chief information and digital officer, ATD.

B2B 98
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Kimberly-Clark’s business-first approach to digital transformation

CIO Business Intelligence

When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation. We are being smart about it,” he says of the company’s cloud strategy, which is centered in part around its direct-to-consumer business.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 10: COVID-19 | Evolving Trends of Digital Transformation

bridgei2i

PODCAST: COVID 19 | Redefining Digital Enterprises. Episode 10: COVID-19 | Evolving Trends of Digital Transformation. COVID-19 | Evolving Trends of Digital Transformation. My name is Vignesh, and I help companies succeed in their AI-enabled digital transformation. Listening time: 12 minutes.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Conclusion.

Marketing 124
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 8: COVID-19 and Changing Facets of Customer Engagement

bridgei2i

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117
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The three-pronged transformation strategy driving innovation at PPG

CIO Business Intelligence

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. For the technical architecture, we use a cloud-only strategy. With the customer, we’re taking a platform approach. This is a multi-year initiative.

Strategy 121