O'Reilly on Data
MAY 14, 2020
AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.
Smart Data Collective
JUNE 29, 2022
A professional email signature is a must-have for any B2B marketer. Email marketing is all about experimentation. Email marketing is a critical part of any successful B2B marketing plan. The post 10 Essential Data-Driven B2B Email Marketing Strategies appeared first on SmartData Collective. Test, Test, Test.
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CIO Business Intelligence
JUNE 1, 2023
The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence
CIO Business Intelligence
JANUARY 24, 2025
Fotiou draws on her background in product development and digital transformationfirst in the finance sector and then in bps upstream operationsto help solve downstream challenges in the B2B space, especially in mobility and fleet operations. Along the way, the company decides whether to build or buy a solution for each use case.
Occam's Razor
AUGUST 12, 2013
From all my experimentation I've found that taking out the last channel (whichever one it is) causes a material impact on the conversion process, so it gets a "good amount of credit." " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.
Occam's Razor
JANUARY 9, 2012
Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Allocate some of your aforementioned 15% budget to experimentation and testing.
datapine
FEBRUARY 4, 2020
A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. As we know, LinkedIn is a powerful business network that can generate numerous B2B promotional results such as increased engagement, number of followers, and, ultimately, leads.
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