B2B Experimentation Optimization 
O'Reilly on Data
MAY 14, 2020
AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.
Smart Data Collective
JUNE 29, 2022
You want to use these analytics interfaces to optimize your CTAs for the best CTR and conversion rates. A professional email signature is a must-have for any B2B marketer. Email marketing is all about experimentation. Only through testing will you be able to optimize your campaigns and get the best results possible.
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Occam's Razor
AUGUST 12, 2013
The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. From a Venn -diagram. Who would have thunk?].
CIO Business Intelligence
JANUARY 24, 2025
Fotiou draws on her background in product development and digital transformationfirst in the finance sector and then in bps upstream operationsto help solve downstream challenges in the B2B space, especially in mobility and fleet operations. Along the way, the company decides whether to build or buy a solution for each use case.
datapine
FEBRUARY 4, 2020
If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.
Occam's Razor
SEPTEMBER 30, 2013
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.
Occam's Razor
JANUARY 9, 2012
Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). All while constantly optimizing your portfolio via controlled experiments.
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