datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). The simplest way to start is to look at your Assisted Conversions report in Google Analytics. From a Venn -diagram.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

SEPTEMBER 30, 2013

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). When you measure the success of your AdWords campaigns or your email blasts or your Facebook ads or any other acquisition initiative, make sure you report your macro-conversion rate.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. this is where you, yes you, start to evolve from a Reporting Squirrel to an Analysis Ninja! I am out of breath! Glory will be yours!!

Analytics 71

Analytics Metrics Measurement Testing 71