O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 364

Management Experimentation B2B Machine Learning 364

Smart Data Collective

JUNE 29, 2022

Test Different Calls-to-Action. You will need to test different CTAs, which is going to require data analytics tools. Many email marketing solutions such as Hubspot and Aweber have analytics interfaces that make it easier to test different elements in your marketing funnels, such as CTAs. Test, Test, Test.

B2B 124

B2B Data-driven Marketing Strategy 124

CIO Business Intelligence

JANUARY 24, 2025

Fotiou draws on her background in product development and digital transformationfirst in the finance sector and then in bps upstream operationsto help solve downstream challenges in the B2B space, especially in mobility and fleet operations. And it uses AI to automate code testing and other aspects of the digital development lifecycle.

Digital Transformation 59

Digital Transformation B2B Testing Experimentation 59

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

AUGUST 12, 2013

You only have to think about it for five seconds to realize it passes the ultimate test for everything: Common sense. If you are going to start doing attribution modeling, the time decay model is a great, passes the common sense test , way to dip your toes. Test that hypothesis using a percent of your budget and measure results.

Modeling 162

Modeling Optimization Marketing Interactive 162

datapine

FEBRUARY 4, 2020

A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. As we know, LinkedIn is a powerful business network that can generate numerous B2B promotional results such as increased engagement, number of followers, and, ultimately, leads.

Reporting 280

Reporting Marketing Advertising Metrics 280