Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

AUGUST 12, 2013

Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. " The middle channels have an important role in driving people to the last interaction, they are recognized for that.

Modeling 162

Modeling Optimization Marketing Interactive 162

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. 5) Find improvement opportunities through predictions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

MARCH 14, 2022

The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). What does SaaS stand for? Users access the software through apps and browsers using the internet.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), and of course our absolute favorite metric, Economic Value (macro plus micro outcomes delivered on your digital presence – mobile, desktop).

Marketing 151

Marketing Analytics Advertising Measurement 151

bridgei2i

JULY 8, 2020

Effectiveness, which is, how can any form of digital information help us drive business metrics. Very critical long-term business metrics: How can digital contextual interventions impact effectiveness of these business metrics? Toplines, cost lines, profitability, productivity, or any combination thereof.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. The B2B sales landscape was all set to transform.

Sales 93

Sales Enterprise B2B Digital Transformation 93

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are suppliers meeting contract requirements, service levels and sustainability goals? Driving stakeholder satisfaction Many companies closely track their net promoter scores (NPS) for both positive and negative trends.

B2B 86

B2B KPI Measurement Optimization 86

AWS Big Data

JUNE 12, 2024

OpenSearch Dashboards is a visualization and exploration tool that allows you to create, manage, and interact with visuals, dashboards, and reports based on the data indexed in your OpenSearch cluster. Validate the solution To validate this solution, you can use the dataset SaaS-Sales.csv.

Dashboards 110

Dashboards Visualization Sales IoT 110

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. Data analysts who require access to the raw assets on the data lake use Amazon Athena , a serverless, interactive analytics service for exploration with ad hoc queries. The departments include teams from engineering to sales and marketing.

Data Lake 104

Data Lake Data Warehouse Data-driven B2B 104

CIO Business Intelligence

FEBRUARY 20, 2023

Candidates must then successfully pass the Salesforce B2B Solution Architect exam, which tests their ability to architect and drive multicloud B2B solutions that deliver business value for the customer. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 87

Consulting B2B Sales Cost-Benefit 87

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. The B2B sales landscape was all set to transform.

Sales 52

Sales Enterprise B2B Digital Transformation 52

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So, given, you know, these GICs are an investment and there are obviously a certain set of outcomes that, you know, these companies expect from the GICs, I’m sure cost management is one of those key metrics they focus on. So both are a problem.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. And what metric should you focus on in this proper end-to-end view? Identify the Real Business Profitability Point: B2B. for a while.

Analytics 140

Analytics B2B Advertising Measurement 140

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. If someone bothers to interact with the post, the posted comment is a spam or totally useless.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

MARCH 10, 2015

With every interaction Ola Hanø has with you, you can send a unique ID that will override other identifiers (ex: Client-ID used in the cookies), and allow you to see this instead… How sweet is that! Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

CIO Business Intelligence

JULY 10, 2024

As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now. It allows you to use natural language to interact with the application and it really speeds up the time to learn how to use it.”

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. You get a confusing little thing, but the visualization is interactive. The Treemap, Sunburst and Packedcircle demonstrate three possible paths you can take to go from a table to something much more understandable and much more interactive.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. What one critical metric will help you clearly measure performance for each strategy above? For most of us, you plus the CMO/equivalent.].

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

JUNE 11, 2014

From B2C to B2B. What if the first interaction with your brand is digital? Take any metric you want. Pick any metric you want. What if the first interaction with your brand is digital? We will look at many different examples. From bras to dresses. From pants to jewelry. See-Think-Do YouTube. Follow-on views.

Marketing 151

Marketing Strategy Sales IT 151

O'Reilly on Data

NOVEMBER 26, 2024

Any metric can be gamed (often called Goodhart’s law )—and grades are no exception, gamed both by faculty who need good ratings from students and by students who want good grades from faculty. What can we see if we look at B2B and B2C users separately? Users who are coming from corporate accounts (B2B) behave differently.

B2B 273

B2B Consulting Machine Learning Data-driven 273