Smart Data Collective

APRIL 4, 2021

Companies have found that big data can significantly improve the ROI of modern marketing campaigns. In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. It is not that redundant channel many marketers claim to believe.

Data-driven 106

Data-driven Marketing B2B Big Data 106

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! There you are.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Primary KPIs: Number of Fans.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” To successfully interact with customers or website visitors, it’s important to know their intentions behind their behavior. Better ROI on marketing activities.

Big Data 98

Big Data Cost-Benefit B2B Sales 98

Smart Data Collective

NOVEMBER 29, 2021

You can look at successful events and the ROI they brought in for the companies hosting them. Not to mention all the worthy ideas that you can collect while interacting with people from the industry. However, you are going to need to make sure that you know what you want to get out of your event in the first place.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

Smart Data Collective

MAY 19, 2022

You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Automate and customize interactions: Take advantage of the information you’ve gathered in your customer database to nurture leads and increase revenue.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

bridgei2i

MAY 18, 2020

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52

B2B Sales ROI Marketing 52

CIO Business Intelligence

FEBRUARY 7, 2024

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

CIO Business Intelligence

JULY 10, 2024

As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now. It allows you to use natural language to interact with the application and it really speeds up the time to learn how to use it.”

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Occam's Razor

MARCH 10, 2015

With every interaction Ola Hanø has with you, you can send a unique ID that will override other identifiers (ex: Client-ID used in the cookies), and allow you to see this instead… How sweet is that! You can keep track of Ola throughout his journey. So, how does this work? Universal Analytics: T3: Measurement Protocol! And so much more.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Consulting Metrics Experimentation 119

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it. And thanks for asking, Venkat.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. If someone bothers to interact with the post, the posted comment is a spam or totally useless.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. "So what if no one interacted with your Twitter feed, at least they saw it!" The brand and performance ROI to the company is clear and direct. So, let's fix that error.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smarten

DECEMBER 13, 2022

With business users on board, the enterprise can capitalize on its strategy and optimize return on investment (ROI) and total cost of ownership (TCO) for its technology investment. This technique can be used in banking, financial institutions, utility companies, business to consumer (B2C) and business to business (B2B).

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52