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While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money. 1) Marketing CMO report.
Short story #4: Multi-dimensional Slicing and Dicing! You get a confusing little thing, but the visualization is interactive. The Treemap, Sunburst and Packedcircle demonstrate three possible paths you can take to go from a table to something much more understandable and much more interactive.
What you want is a holistic data set, holistic information that is consistent in itself, that you can slice and dice, technically slice and dice, use in a way that is helpful, right in the moment. So, the thinking is more about getting interactions and they are more interactions than transactions.
While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).
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