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Amine Belhad and his coauthors addressed some of the issues about big data in manufacturing in their white paper Understanding Big Data Analytics for Manufacturing Processes: Insights from Literature Review and Multiple Case Studies. It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc.,
It has also integrated a customer experience (CX) rating into campaign operations along with marketinganalytics. And its business units, especially marketing, are seeing the benefits of automation in their campaign operations and there are other plans in the pipeline. .
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