Occam's Razor

OCTOBER 24, 2016

It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. Here are the key performance indicators you would use to measure the success of every single effort outlined in the nine step reach, build and engage marketing framework for YouTube… For mastheads ads we are simply doing TV.

Marketing 151

Marketing Analytics Advertising Measurement 151

Sisense

JUNE 7, 2021

That means there is a huge opportunity for sales departments to use analyzed data to improve and streamline performance — especially in the sales arena, where key performance indicators (KPIs) like cost per lead, customer acquisition cost, and year-over-year growth rule the lives of front-line Account Development Reps (ADRs) and VPs alike.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? and tell you what are the best key performance indicators (metrics) for them. The metrics you elevate to Key Performance Indicators rarely stay there forever – that would be suicide.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

JULY 22, 2013

Or, if you prefer, picking the wrong key performance indicators. It does not stop at getting the first B2B contract. Advanced Analytics Big Data Customer Satisfaction Digital Analytics Digital Marketing Leadership Marketing Tips business framework digital marketing key performance indicators'

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 11, 2014

Data above is for a B2B website with no ecommerce. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. Always compute economic value ! As you can see my dashboard module is directly from Google Analytics. If you go to Acquisition > Social > Overview, you'll see it.

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. And, you can’t discount a contribution the quality of leaders. Company did recover, their stock is doing fine. Humans are pavlovian. Incentives matter. Metrics matter. That’s what I mean. Times 1000.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Getting people to just show up to our digital existence or just sending them email is not the point of what we do.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left). A delightful mess.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81