Occam's Razor

AUGUST 11, 2014

Data above is for a B2B website with no ecommerce. Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. Always do this!

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Smart Data Collective

MARCH 14, 2022

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Set targets for the sales teams – many successful companies set clear goals for their teams to increase motivation and performance. What Are SaaS sales? What does SaaS stand for?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. So why measure Followers and Likes and Posts?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Humans are pavlovian.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

OCTOBER 24, 2016

It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. Most of you already measure the heck out of this. (If

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results? 4) Improve Operational Efficiency.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214