datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. These reports are slicing, dicing, and analyzing data, while connects the dots between your marketing activities and the goals originally set.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Very often at Analysts and Researchers we are so into the data, slicing and dicing it, and in trying to get something decent out of that work, that we fail to actually see the data. A delightful mess.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161