datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

MARCH 14, 2022

In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. However, knowing about the best SaaS tools won’t do you any good if you don’t have the right strategy in place first. SaaS Sales Strategy. Keep track of performance using key performance indicators.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

Occam's Razor

SEPTEMBER 21, 2015

We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Don't underestimate the value of this strategy in your storytelling. You might not believe me, but these strategies also cut the meeting time by 50% easily.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be?

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. Depending on the size of your company, your YouTube strategy might be executed slightly differently. but commitment to uniqueness is inconsistent.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

OCTOBER 24, 2016

But, you have an overall structure that can guide your strategy. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. The CMO expressed a desire for the audience to learn about advanced attribution strategies. So on, and so forth.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). That is bizarre, right?

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Sisense

JUNE 7, 2021

That means there is a huge opportunity for sales departments to use analyzed data to improve and streamline performance — especially in the sales arena, where key performance indicators (KPIs) like cost per lead, customer acquisition cost, and year-over-year growth rule the lives of front-line Account Development Reps (ADRs) and VPs alike.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214