datapine

FEBRUARY 9, 2024

4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. What Is KPI Management?

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. from your campaigns, various tests, and mistakes. How do you know that? If you are doing things in the right way, should you do more of it?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 24, 2016

It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. If you are a B2B company, checkout Cisco's social efforts.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165