datapine

MARCH 18, 2020

You have to use data to your advantage, and use it well by choosing the right digital marketing KPIs that will help in your overall social strategy. Primary KPIs: Number of Fans. While monitoring the big picture of the overall Facebook page is essential, analyzing posts will deliver even more value to your social strategies.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. Hence, I elevated Bounce Rate to a KPI (something I advice against almost always).

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Metrics 90

Metrics B2B Analytics Measurement 90

IBM Big Data Hub

JANUARY 23, 2024

Preferred supplier programs with well-negotiated contracts and prices, in sync with key business strategies, can enhance the delivery of goods and services—and, as important, customer satisfaction. Measuring compliance is a critical KPI for accountability.

B2B 86

B2B KPI Measurement Optimization 86

Sisense

MAY 22, 2019

In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy. You have a few strategies you’d like to implement in the next quarter to bring that number down, but that number isn’t enough to justify a new initiative.

Analytics 74

Analytics Dashboards B2B KPI 74

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be?

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

CIO Business Intelligence

JUNE 12, 2023

L’automazione, il business e i CIO Con la sua capacità di contribuire a migliorare i KPI, e di creare nuovi canali per rendere più ricca e articolata la customer experience, l’automazione è uno degli strumenti principali di cui un Chief Information Officer può disporre per far progredire l’azienda, dice Brian Woodring, CIO di Rocket Mortgage.

KPI 52

KPI Data Lake B2B Business Intelligence 52

CIO Business Intelligence

OCTOBER 9, 2024

Il 10° Rapporto annuale sui dati B2B [in inglese] , pubblicato all’inizio del 2024 da Dun & Bradstreet, ha rilevato che l’81% degli oltre 1.000 responsabili decisionali senior intervistati concorda sul fatto che il ruolo principale dei dati nelle loro società è quello di contribuire alla crescita dell’azienda.

Digital Transformation 65

Digital Transformation B2B KPI IT 65

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So that’s how I’m seeing, and in that, you know, a marketing would like to drive some of the new strategy, but there could be a analytics team sitting in India, which will partner with them to drive that new customer acquisition plan. Venkat: Got it.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75