Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

SEPTEMBER 30, 2013

They are often measured on impressions (or worse, "connections") and clicks. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. How incredible and of value is your content marketing content? 5: Rent or Own?

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Marketing difficult Products.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Cloudera

AUGUST 27, 2021

It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics. And its business units, especially marketing, are seeing the benefits of automation in their campaign operations and there are other plans in the pipeline. .

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Thank you, Mukesh, for making the time. Mukesh: It’s my pleasure, Melita.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Why is this reality not smacking some sense into your marketing strategy? Almost nothing.

Advertising 162

Advertising Marketing B2B Measurement 162

AWS Big Data

MARCH 11, 2025

Todays digital-first, B2B landscape presents marketers with complex challenges as they navigate sophisticated buyer journeys involving diverse decision-making groups. Adobe Marketo Engage offers a comprehensive marketing hub for orchestrating cross-channel campaigns.

B2B 95

B2B Data-driven Sales Marketing 95