Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: How incredible and of value is your content marketing content?

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

NOVEMBER 20, 2022

Depending on the niche, marketing agencies often need more traffic. In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. This can cause trust issues between a company and a B2B marketing agency.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Cloudera

AUGUST 27, 2021

The company was also able to identify new business models, opening it up to strategic partnerships. . Building on its digital foundations, Telkomsel is now producing and implementing more advanced analytics models to help the effectiveness of its marketing campaigns. A telco undergoing digital transformation.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. When it comes to B2B business, considering the prospect’s organization and what it offers, as well as its vendors and online presence, can assist salespeople in interacting with them effectively. Big data technology is incredibly important in many aspects of modern business.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

APRIL 21, 2014

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first. For additional inspiration seek our media-mix modeling techniques.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B Measurement 162