Occam's Razor

SEPTEMBER 30, 2013

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). When you measure the success of your AdWords campaigns or your email blasts or your Facebook ads or any other acquisition initiative, make sure you report your macro-conversion rate.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

NOVEMBER 20, 2022

Depending on the niche, marketing agencies often need more traffic. In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. This can cause trust issues between a company and a B2B marketing agency.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. When it comes to B2B business, considering the prospect’s organization and what it offers, as well as its vendors and online presence, can assist salespeople in interacting with them effectively. Would you like to make your financial reporting more efficient?

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87