Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? This blog post shares other practical tips, books and certification options: Web Analytics Career Guide: From Zero To Hero In Five Steps! Josh Thomas.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. This is where data analytics is going to come in handy. You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Companies spent $2.8

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B Measurement 162