B2B Marketing Analytics ROI 
Occam's Razor
APRIL 21, 2014
Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? This blog post shares other practical tips, books and certification options: Web Analytics Career Guide: From Zero To Hero In Five Steps! Josh Thomas.
Smart Data Collective
MAY 19, 2022
billion on marketing analytics in 2020 alone. This is where data analytics is going to come in handy. You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Companies spent $2.8
Occam's Razor
JUNE 7, 2017
The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.
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