Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. When it comes to B2B business, considering the prospect’s organization and what it offers, as well as its vendors and online presence, can assist salespeople in interacting with them effectively. Big data technology is incredibly important in many aspects of modern business.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person. You can sign up here: The Marketing-Analytics Intersect.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

AWS Big Data

MARCH 11, 2025

Todays digital-first, B2B landscape presents marketers with complex challenges as they navigate sophisticated buyer journeys involving diverse decision-making groups. Adobe Marketo Engage offers a comprehensive marketing hub for orchestrating cross-channel campaigns. Choose Visual ETL. Choose Create job.

B2B 80

B2B Data-driven Sales Marketing 80