Decision Management Solutions

MARCH 31, 2022

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”. What this means for B2B sellers is a need to deliver excellence across a wide range of channels – 10 or more according to McKinsey.

B2B 72

B2B Sales Interactive Marketing 72

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. So, let's fix that error.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2B 64

B2B Interactive Optimization Data-driven 64

datapine

FEBRUARY 9, 2024

The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals. How does Company A measure the success of each individual effort so that it can isolate strengths and weaknesses? Key performance indicators enable businesses to measure their own ability to set and achieve goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Smart Data Collective

NOVEMBER 26, 2021

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. This marketing system is goal-oriented and targeted.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. To reach success in our competitive environment, businesses must put customers first. Net customer retention KPI.

Dashboards 176

Dashboards Metrics B2B Visualization 176

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

CIO Business Intelligence

JANUARY 7, 2025

In a short span of 28 years, IndiaMART has emerged as Indias chosen B2B marketplace and has increased ease of business while simultaneously creating a connected marketplace for all buyers and suppliers across the country. This helped us attain 99.99% availability and made scaling easy.

B2B 52

B2B Digital Transformation Data-driven Strategy 52

Smart Data Collective

JULY 4, 2021

Business-to-business (B2B) transactions are becoming faster and more secure thanks to various apps and software. Machine learning also reinforces cybersecurity and necessitates companies from various industries to tighten their security measures. The banking and financial industries are no different. . Risk Management.

Machine Learning 143

Machine Learning Management B2B Unstructured Data 143

Smart Data Collective

OCTOBER 17, 2022

Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. Depending on the niche, marketing agencies often need more traffic.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 123

Broadcasting Measurement Sales Marketing 123

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

CIO Business Intelligence

SEPTEMBER 7, 2022

Cropin Apps, as the name suggests, comprises applications that support global farming operations management, food safety measures, supply chain and “farm to fork” visibility, predictability and risk management, farmer enablement and engagement, advance seed R&D, production management, and multigenerational seed traceability.

B2B 105

B2B Contextual Data Deep Learning IoT 105

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. But our success measurement is not migration of workloads to the cloud. With the customer, we’re taking a platform approach. It’s shutting down on-prem applications.

Strategy 121

Strategy B2B Finance Enterprise 121

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

OCTOBER 27, 2023

As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream. We follow a test, measure, and learn system to see what’s creating value for our customers,” he adds.

Digital Transformation 130

Digital Transformation B2B Measurement Modeling 130

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Through data.

IT 139

IT Measurement Marketing Metrics 139

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results? 4) Improve Operational Efficiency.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 151

Marketing Analytics Advertising Measurement 151

CIO Business Intelligence

MARCH 2, 2023

The company measures the success of these efforts by business outcomes, not the success of the automation itself, he adds. At Northwestern Mutual, for instance, the company’s mission — to free Americans from financial anxiety — drives everything it does to inform its business priorities, says Jeff Sippel, CIO and EVP.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. You can do this by correlating items such as marquee whitepaper downloads to specific clients and prospects.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Smart Data Collective

MARCH 14, 2022

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Here are some sales metrics that can be used to measure performance: Churn rate – the percentage rate at which you lose customers annually. What Are SaaS sales? What does SaaS stand for?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. With the help of an online data analysis tool , this targeting can be built up significantly.

Reporting 178

Reporting Dashboards Metrics KPI 178

CIO Business Intelligence

DECEMBER 20, 2023

Implementing robust security measures fosters trust, nurtures customer loyalty, and strengthens brand reputation. We all know that all delivery apps, be it food, pharma, grocery, or B2B transfers, generally offer the same service. Offering diverse payment options expands the customer base and encourages recurring transactions.

Software 111

Software Deep Learning B2B Cost-Benefit 111

IBM Big Data Hub

JANUARY 23, 2024

Measuring compliance is a critical KPI for accountability. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are internal stakeholders following policies or going outside the system? Are suppliers meeting contract requirements, service levels and sustainability goals?

B2B 86

B2B KPI Measurement Optimization 86

datapine

AUGUST 20, 2019

to perform B2B operations. Here are the four parameters of Big data: Volume: Volume is the size of data, measured in GB, TB and Exabytes. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks. Videos, pictures etc.

Big Data 100

Big Data B2B Cost-Benefit Structured Data 100

Smart Data Collective

JANUARY 30, 2023

A budget review allows you to measure the effectiveness of your strategy. When it comes to the business-to-business (B2B) market, it will be best to focus on LinkedIn. Reviewing and Adjusting Budget A budget review is one of the most overlooked aspects of running a PPC ad campaign. Explore social media PPC ads.

Advertising 116

Advertising Cost-Benefit Marketing Strategy 116

Cloudera

AUGUST 27, 2021

For example, utilizing the Cloudera platform for quality control purposes, such as near real-time customer experience measurement. Cloudera has also paved the way for new business opportunities in the B2B space, such as IoT use cases in logistic services and the transportation industry.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Cloudera

AUGUST 6, 2021

Like most labels, “data-driven” is not a binary, black and white measure of capability. Experian leveraged Cloudera Data Science Workbench for its B2B business unit to build and launch six different maintenance apps to resolve issues with machine learning and automation, such as de-duplication and classification of data.

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices.

Machine Learning 98

Machine Learning B2B Dashboards Measurement 98

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example. Sorry, OOD. Let that sink in.

Analytics 123

Analytics Finance B2B Reporting 123

Timo Elliott

FEBRUARY 1, 2022

The SAP Business Network is the largest B2B network in the cloud. And, most importantly, we bring our wisdom — from 50 years of running and measuring all facets of organization — to the challenge we all collectively face: creating a sustainable world together. Customer examples.

Enterprise 105

Enterprise Measurement B2B Forecasting 105