CIO Business Intelligence

DECEMBER 9, 2024

Measuring AI ROI As the complexity of deploying AI within the enterprise becomes more apparent in 2025, concerns over ROI will also grow. Measuring the impact of new technologies from a financial and productivity perspective has been a challenge for many years. Part of the problem is the lack of common standards for measuring returns.

Enterprise 116

Enterprise ROI Cost-Benefit Measurement 116

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. a) B2B Daily Reports To Control Your Operations.

Sales 264

Sales Reporting KPI B2B 264

Decision Management Solutions

MARCH 31, 2022

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”. What this means for B2B sellers is a need to deliver excellence across a wide range of channels – 10 or more according to McKinsey.

B2B 72

B2B Sales Interactive Marketing 72

Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2B 64

B2B Interactive Optimization Data-driven 64

Occam's Razor

MAY 20, 2013

Let's try to do that today with a very simple story, one that I hope will have much broader implications on your digital success measurement. So if you are ZQI, how should you measure success? That is what I mean by measuring real end-to-end success, about obsessing about real business profitability. Business As Usual.

Analytics 140

Analytics B2B Advertising Measurement 140

datapine

FEBRUARY 9, 2024

The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals. How does Company A measure the success of each individual effort so that it can isolate strengths and weaknesses? Key performance indicators enable businesses to measure their own ability to set and achieve goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Smart Data Collective

NOVEMBER 26, 2021

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. This marketing system is goal-oriented and targeted.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. To reach success in our competitive environment, businesses must put customers first. Net customer retention KPI.

Dashboards 176

Dashboards Metrics B2B Visualization 176

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

CIO Business Intelligence

JANUARY 7, 2025

In a short span of 28 years, IndiaMART has emerged as Indias chosen B2B marketplace and has increased ease of business while simultaneously creating a connected marketplace for all buyers and suppliers across the country. This helped us attain 99.99% availability and made scaling easy.

B2B 52

B2B Digital Transformation Data-driven Strategy 52

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Now it is not hard to figure out how to measure performance! That is a crude measure how how efficient your page is being at converting.

Metrics 90

Metrics B2B Analytics Measurement 90

Smart Data Collective

JULY 4, 2021

Business-to-business (B2B) transactions are becoming faster and more secure thanks to various apps and software. Machine learning also reinforces cybersecurity and necessitates companies from various industries to tighten their security measures. The banking and financial industries are no different. . Risk Management.

Machine Learning 143

Machine Learning Management B2B Unstructured Data 143

Smart Data Collective

OCTOBER 17, 2022

Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. Depending on the niche, marketing agencies often need more traffic.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

AUGUST 11, 2014

Data above is for a B2B website with no ecommerce. Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. Always do this!

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

CIO Business Intelligence

SEPTEMBER 7, 2022

Cropin Apps, as the name suggests, comprises applications that support global farming operations management, food safety measures, supply chain and “farm to fork” visibility, predictability and risk management, farmer enablement and engagement, advance seed R&D, production management, and multigenerational seed traceability.

B2B 105

B2B Contextual Data Deep Learning IoT 105

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. But our success measurement is not migration of workloads to the cloud. With the customer, we’re taking a platform approach. It’s shutting down on-prem applications.

Strategy 121

Strategy B2B Finance Enterprise 121

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Don't brush off Twitter or Google+ because you are B2B or A2K. This blog is about the joys of measurement and the transformative power of data.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Multi-channel measurement and optimization. Don't do paid search.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

OCTOBER 27, 2023

As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream. We follow a test, measure, and learn system to see what’s creating value for our customers,” he adds.

Digital Transformation 130

Digital Transformation B2B Measurement Testing 130

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Through data.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. That's it.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. So why measure Followers and Likes and Posts?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Measurement Protocol is perhaps the most complex of the major Universal Analytics features. + Universal Analytics: What the heck is it? Closing Thoughts. They are: 1.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

CIO Business Intelligence

MARCH 2, 2023

The company measures the success of these efforts by business outcomes, not the success of the automation itself, he adds. At Northwestern Mutual, for instance, the company’s mission — to free Americans from financial anxiety — drives everything it does to inform its business priorities, says Jeff Sippel, CIO and EVP.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. You can do this by correlating items such as marquee whitepaper downloads to specific clients and prospects.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Smart Data Collective

MARCH 14, 2022

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Here are some sales metrics that can be used to measure performance: Churn rate – the percentage rate at which you lose customers annually. What Are SaaS sales? What does SaaS stand for?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. With the help of an online data analysis tool , this targeting can be built up significantly.

Reporting 178

Reporting Dashboards Metrics KPI 178