O'Reilly on Data

MAY 14, 2020

In addition, the Research PM defines and measures the lifecycle of each research product that they support. Consumer Companies Versus B2B Companies. In contrast, AI product managers working in Business to Business (B2B) firms tend to focus on the first and last mile of the AI product cycle. Startups Versus Large Companies.

Management 363

Management Experimentation B2B Machine Learning 363

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. Show how the organization is innovating products and services , and metrics like refresh rates that are less than three years old.

ROI 121

ROI Scorecard Metrics B2B 121

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies.

Marketing 116

Marketing Data Analytics Key Performance Indicator Analytics 116

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Mobile content consumption, behavior along key metrics (time, bounces etc.)

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

IBM Big Data Hub

JANUARY 23, 2024

Measuring compliance is a critical KPI for accountability. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are internal stakeholders following policies or going outside the system? Are suppliers meeting contract requirements, service levels and sustainability goals?

B2B 86

B2B KPI Measurement Optimization 86

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? How do you measure SEO performance on a page level? Now it is not hard to figure out how to measure performance!

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.

Reporting 178

Reporting Dashboards Metrics KPI 178

CIO Business Intelligence

MARCH 2, 2023

In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics. The company measures the success of these efforts by business outcomes, not the success of the automation itself, he adds.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

MAY 20, 2013

Let's try to do that today with a very simple story, one that I hope will have much broader implications on your digital success measurement. So if you are ZQI, how should you measure success? That is what I mean by measuring real end-to-end success, about obsessing about real business profitability. Business As Usual.

Analytics 140

Analytics B2B Measurement Advertising 140

Smart Data Collective

MARCH 14, 2022

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Here are some sales metrics that can be used to measure performance: Churn rate – the percentage rate at which you lose customers annually. What Are SaaS sales?

Modeling 105

Modeling Analytics Key Performance Indicator Sales 105

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. However, for a business tool, these strategies fall apart because the user’s interaction is not easily broken into discrete goals, and representing engagement as a single metric isn’t reliable. Feature Replacement. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Jen Stirrup

SEPTEMBER 3, 2021

Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence. It’s also possible to view this collaboration as a continuum to measure how much customer visibility it would like AI to have.

B2B 111

B2B Digital Transformation Technology Marketing 111

bridgei2i

JULY 8, 2020

And if you’re a banker or an insurer, you’re probably busy figuring out how to measure these risks, mobilize these resources, and fund capital that’s going to provide strong growth. Effectiveness, which is, how can any form of digital information help us drive business metrics.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Measurement Protocol is perhaps the most complex of the major Universal Analytics features. + Universal Analytics: What the heck is it? Closing Thoughts. They are: 1.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes.

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Good context.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Don't brush off Twitter or Google+ because you are B2B or A2K. This blog is about the joys of measurement and the transformative power of data.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. That number will allow you to measure your campaigns with a level of accountability that will be supremely awesome. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 5 The Key to Glory: Measuring Success. A good thing. I am out of breath! Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. They can all help you at any time depending not the context.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. Surely not using horrible metrics like Page Views, right? More delightful than lame metrics like Total Visits and Average Page Views/Visit and Total Time on Site etc.,

Analytics 123

Analytics Finance B2B ROI 123