Decision Management Solutions

MARCH 31, 2022

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”. What this means for B2B sellers is a need to deliver excellence across a wide range of channels – 10 or more according to McKinsey.

B2B 72

B2B Sales Interactive Marketing 72

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. The importance of customer loyalty and customer service has become increasingly well-known and companies have needed to adapt their business models accordingly to gain a competitive edge. SaaS Sales Models. What Are SaaS sales?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel. Ask your customers!

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. AI models analyze vast amounts of data quickly and accurately.

B2B 64

B2B Interactive Optimization Data-driven 64

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. This notion is not only important for SaaS companies but also in the B2C area such as online shops.

Dashboards 176

Dashboards Metrics B2B Visualization 176

CIO Business Intelligence

OCTOBER 27, 2023

Banking on product-based IT To develop the next generation of customer services, Lufthansa’s Digital Hangar has adopted new business operating models popular among organization’s pursuing digital transformation, Spannbauer says. The Digital Hangar also has a different operating model from previous digital teams at Lufthansa Group. “We

Digital Transformation 130

Digital Transformation B2B Measurement Modeling 130

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. Depending on the niche, marketing agencies often need more traffic.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

CIO Business Intelligence

SEPTEMBER 7, 2022

Dubbed Cropin Cloud, the suite comes with the ability to ingest and process data, run machine learning models for quick analysis and decision making, and several applications specific to the industry’s needs. The company says it has partnered with more than 250 B2B customers.

B2B 105

B2B Contextual Data Deep Learning IoT 105

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results? 4) Improve Operational Efficiency.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

AUGUST 28, 2024

For example, with several dozen ERPs and general ledgers, and no enterprise-wide, standard process definitions of things as simple as cost categories, a finance system with a common information model upgrade becomes a very big effort. But our success measurement is not migration of workloads to the cloud.

Strategy 121

Strategy B2B Finance Enterprise 121

Occam's Razor

OCTOBER 24, 2016

Step 4: Standard Attribution Models. Step 5: Custom Attribution Modeling. Step 6: Data-driven Attribution Modeling. Step 7: Pan-Existence Modeling. Rather than simply give them all the advanced attribution modeling techniques, I took the opportunity to create a ladder of awesomeness for digital attribution.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Through data.

IT 139

IT Measurement Marketing Metrics 139

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. You can do this by correlating items such as marquee whitepaper downloads to specific clients and prospects.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

IBM Big Data Hub

JANUARY 23, 2024

A procurement advisor helps map across the gaps, typically resulting in a plan to advance category management, to develop a target operating model and surfacing other key opportunities where there is need to mobilize action. Measuring compliance is a critical KPI for accountability.

B2B 86

B2B KPI Measurement Optimization 86

CIO Business Intelligence

DECEMBER 20, 2023

Implementing robust security measures fosters trust, nurtures customer loyalty, and strengthens brand reputation. Since a delivery management system hosts a mammoth of customer data, it provides a lucrative opportunity to enhance the revenue model. Conclusion Delivering isn’t just about packages; it’s about the experience.

Software 111

Software Deep Learning B2B Cost-Benefit 111

Cloudera

AUGUST 27, 2021

The company was also able to identify new business models, opening it up to strategic partnerships. . Building on its digital foundations, Telkomsel is now producing and implementing more advanced analytics models to help the effectiveness of its marketing campaigns. A telco undergoing digital transformation.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices. It’s going to be very, very powerful.”.

Machine Learning 98

Machine Learning B2B Dashboards Measurement 98

Timo Elliott

FEBRUARY 1, 2022

Everybody I talk to is trying to develop new business models, unlock new growth, and innovate in order to stay ahead of the competition. The SAP Business Network is the largest B2B network in the cloud. With this solution they can also better manage their inventory and continually trim waste, moving towards a zero waste model.

Enterprise 105

Enterprise Measurement B2B Forecasting 105

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. He is working with his colleagues to incorporate AI into business processes, focusing on practical applications that will yield measurable returns — rather than chasing after ideas “that may turn into nothing.”

IT 131

IT Digital Transformation ROI Strategy 131

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. other things are all currently being justified via, often faith-based, financial ROI models. Sorry, OOD. Let that sink in. Stunning, right?

Analytics 123

Analytics Finance B2B Reporting 123

Occam's Razor

JANUARY 6, 2010

You don't have to be armed with the knowledge of how to create various models or be able to jump into SAS and get naked with it. That number will allow you to measure your campaigns with a level of accountability that will be supremely awesome. How did people feel about the website experience? What was the positive brand lift?

Analytics 99

Analytics IT Statistics Metrics 99

bridgei2i

JULY 8, 2020

And if you’re a banker or an insurer, you’re probably busy figuring out how to measure these risks, mobilize these resources, and fund capital that’s going to provide strong growth. Can we model the impact for such structural shocks? How do they translate into real-world behavior?

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. They are often measured on impressions (or worse, "connections") and clicks. Two things I love a lot: 1. This post is at the intersection of those two lovely things. many teams for acquisition. 5: Rent or Own?

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

bridgei2i

JUNE 30, 2020

I would say lastly, with the spread of this pandemic, companies are witnessing unavailability of the workforce and even those who have switched to remote working models, they are also facing the challenge. In addition, a survey measurement tool for employees can be added to measure the employee morale and take appropriate action.

Enterprise 98

Enterprise Technology Digital Transformation Manufacturing 98

Ontotext

MAY 22, 2023

What is the future of knowledge graphs in the era of ChatGPT and Large Language Models? To start with, Large Language Models (LLM) will not replace databases. They are good for compressing information, but one cannot retrieve from such a model the same information that it got trained on. That’s something that LLMs cannot do.

Management 59

Management Unstructured Data Metadata Cost-Benefit 59

Andrew White

JANUARY 9, 2022

A data fabric has the same model but it adds a set of capabilities that continuously monitor the whole landscape, and continuously update the intelligent part that infers insight as new data is discovered and/or added. First, how we measure emissions and carbon footprint is about data design and policy.

Analytics 64

Analytics Measurement Data-driven Modeling 64

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. Not using AI for predicting crypto price movements can be an extremely risky measure in the current financial climate.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. a) B2B Daily Reports To Control Your Operations.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

MAY 20, 2013

Let's try to do that today with a very simple story, one that I hope will have much broader implications on your digital success measurement. They are also a lot less weighed down by legacy mental models than the educational companies, which enables them to think smarter and move faster. We should shoot for magnificent glory!

Analytics 140

Analytics B2B Advertising Measurement 140

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Justin Dux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Our mental model has not shifted enough to the existing reality. One of my biggest learnings? The problem, it turns out, is not data.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Before we get to attribution modeling here's one of the more basic dashboard module, and a best practice. Data above is for a B2B website with no ecommerce. Always compute economic value !

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148