Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 123

Broadcasting Measurement Sales Marketing 123

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. Depending on the niche, marketing agencies often need more traffic.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

OCTOBER 17, 2022

Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. I'm not an expert in the credit score reporting business. My favorite report is the Credit Report Card. It is that simple. Sign up today!

IT 139

IT Measurement Marketing Metrics 139

CIO Business Intelligence

SEPTEMBER 7, 2022

Cropin Apps, as the name suggests, comprises applications that support global farming operations management, food safety measures, supply chain and “farm to fork” visibility, predictability and risk management, farmer enablement and engagement, advance seed R&D, production management, and multigenerational seed traceability.

B2B 105

B2B Contextual Data Deep Learning IoT 105

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. Our digital product organization, which reports into IT, is developing new solutions that both drive revenue and impact the market.

Strategy 121

Strategy B2B Finance Enterprise 121

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. You can use the Top Conversion Paths report. But show the actual report.

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. How you define, position, and report it will make all the difference.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! Sorry, OOD. Let that sink in. Stunning, right? Two seconds of work there.

Analytics 123

Analytics Finance B2B Reporting 123

Occam's Razor

OCTOBER 24, 2016

They base all computations in their standard reports on an awfully silly thing called last-click. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. I love this report.

Metrics 147

Metrics Marketing Optimization Modeling 147

IBM Big Data Hub

JANUARY 23, 2024

Measuring compliance is a critical KPI for accountability. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are internal stakeholders following policies or going outside the system? Are suppliers meeting contract requirements, service levels and sustainability goals?

B2B 86

B2B KPI Measurement Optimization 86

Occam's Razor

SEPTEMBER 30, 2013

They are often measured on impressions (or worse, "connections") and clicks. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). Make sure you report your micro-conversion rate as well. many teams for acquisition.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Cloudera

AUGUST 6, 2021

Like most labels, “data-driven” is not a binary, black and white measure of capability. Cloudera worked with Experian , a global leader in consumer and business credit reporting which gathers, analyzes, combines and processes data on over one billion people and businesses.

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). The days of tools and reports simply puking data out are rapidly reducing.

Analytics 99

Analytics IT Statistics Metrics 99

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Other reports also highlight the strong CEO interest in AI. Extracting business value from AI Although most CEO priorities for CIOs look familiar, CEOs added a new objective to the 2024 list: AI, which debuted at No.

IT 131

IT Digital Transformation ROI Strategy 131

Timo Elliott

FEBRUARY 1, 2022

The SAP Business Network is the largest B2B network in the cloud. Here at SAP, we enable our customers to become Intelligent, Sustainable Enterprises by having connected business processes spanning the enterprise, including areas such as record to report, design to operate, hire to retire, order to cash, and many more.

Enterprise 105

Enterprise Measurement B2B Forecasting 105

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! I am out of breath! Glory will be yours!! Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. For example I would argue that most organizations that report their carbon footrest are not doing it consistently and nor are they doing it correctly. In other words, D&A plays a key role in the foundational measuring angle.

Analytics 64

Analytics Measurement Data-driven Modeling 64

DataRobot Blog

APRIL 1, 2018

Although some product solutions disrupted the operational reporting market, they require users to know the questions they need to ask their data. 4] Gartner, Applied Infonomics: Use a Modern Data Catalog to Measure, Manage and Monetize Information Supply Chains , Published: 26 February 2018, Analyst(s): Alan D. We agree with that.

Analytics 40

Analytics IoT Internet of Things Machine Learning 40

datapine

JUNE 13, 2019

Using daily and/or weekly sales reports with your team may be the single most powerful action you can take to increase your team’s performance. And not just that, we will discuss the purpose and creation process so that you find out exactly what’s the story behind each report. What Is A Sales Report? Don’t believe us?

Sales 264

Sales Reporting KPI B2B 264

Alation

JANUARY 11, 2022

In just the past few months Alation has been recognized in: The Forrester Wave™: Data Governance Solutions , BARC’s Data Management Survey , the Constellation ShortList , the GigaOm Radar Report for Data Catalogs , Dresner Advisory Services’ 2021 Wisdom of Crowds® Data Catalog Market Study , and many, many more.

Sales 52

Sales Software Marketing B2B 52

Ontotext

MAY 22, 2023

Reference data used to classify or categorize other data, including units of measure, codes, as well as controlled vocabularies of terms and taxonomies of topics. Using our semantic knowledge graph, you add quality and consistency to your data being delivered through the data fabric, making it easier to analyze and report on.

Management 59

Management Unstructured Data Metadata Cost-Benefit 59

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. If there is anything you can measure, even with your broken analytics implementation, do that first.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Now it is not hard to figure out how to measure performance! Your KPI questions per attendee was off the chart! Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! No standard reports you can just go grab once you update your site code to analytics.js. Because you can do anything with the platform's features, how does one show specific reports/possibilities? Measurement Protocol – all your data are belong to us! They are: 1.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." That was success?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

NOVEMBER 15, 2010

Reports to look at, KPIs to evaluate, inferences to make. It's as if they have never seen a report with Visits & Conversions before. Go to the B2B dancing monkey video (what!). Traffic Sources Report. The report I'll look at is the standard Visitor Loyalty report. Let's go!

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Don't brush off Twitter or Google+ because you are B2B or A2K. This blog is about the joys of measurement and the transformative power of data.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. And… they have many reports!

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165