Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Nevins says many companies have struggled to articulate anticipated ROIs from their AI investments, even those investments that leverage AI tools built into existing enterprise software.

IT 131

IT Digital Transformation ROI Strategy 131

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. That's it.

Marketing 127

Marketing Metrics Measurement Testing 127

Smart Data Collective

JANUARY 30, 2023

A budget review allows you to measure the effectiveness of your strategy. Consider your return on investment (ROI) when adjusting—factor in all potential variables. When it comes to the business-to-business (B2B) market, it will be best to focus on LinkedIn. This misalignment means it’s time for you to adjust your actions.

Advertising 116

Advertising Cost-Benefit Marketing Strategy 116

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Need we say more?

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Think about the deep understanding you can get of your customers, and the profound implications on marketing ROI and where you spend your budgets, content creation, multi-channel touch-points, and everything I'm forgetting.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. other things are all currently being justified via, often faith-based, financial ROI models. Sorry, OOD. Let that sink in. Stunning, right? Use the exact same numbers.

Analytics 123

Analytics Finance B2B Reporting 123

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JANUARY 6, 2010

Now go buy advertising on those sites (from any ad network) and earn a higher ROI on your campaigns. That number will allow you to measure your campaigns with a level of accountability that will be supremely awesome. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. If your company is already good at TV/Radio/Print, you have all the raw ingredients to create a powerful (and measureable!) Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Something we would love to see in our newsfeed every day. Don't stop there.

Marketing 149

Marketing Advertising Strategy Optimization 149

Alation

JANUARY 11, 2022

Customer references are always a great resource for salespeople, especially in B2B enterprise sales. Dean Thomas, Senior Vice President of Customer Success , ensures every Alation customer receives maximum ROI from our solutions. Let Happy Customers Sell It for You. Happy customers are integral to sales success.

Sales 52

Sales Software B2B Marketing 52

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. Link to item 6 on slide 27 is broken, [link] , for Dashboard to measure business impact, can you provide a current link? – Yes.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are?

Advertising 162

Advertising Marketing B2B Measurement 162

CIO Business Intelligence

JULY 10, 2024

As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now. “But you need to consider the audience and intended purpose as well,” he says. “As

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. So, let's fix that error.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214